The Toy Book’s LA Fall Toy Preview Issue!

Inspired by the toy industry’s big trip west, The Toy Book and its expert contributors delve into the latest trends shaping the business ahead of the holiday selling season, including an early look at new products for 2025.

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What’s New

New Little Tikes Fraggle Rock Plushes Take Us Back to the Rock

October 24, 2024

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NRF: Holiday Retail Spending Expected to Smash Records in 2024

October 24, 2024

2 m

PMI Kids’ World Introduces Pudgy Penguins to Walgreens Stores

October 24, 2024

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Hasbro Q3 Earnings: Play-Doh, Transformers Grow Amid Declines in NERF, Star Wars

October 24, 2024

3 m

Mattel Kicks Off Q3 Earnings Season, Adjusts Guidance

October 23, 2024

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Exclusive

Exclusive: Hasbro Continues Organizational Changes to Fuel Growth, Innovation

October 23, 2024

5 m

Miraculous, Ghostforce Partner with Burger King France

October 23, 2024

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Holiday Toys Are Top Concern of Parents’ Budgets

October 23, 2024

2 m

The LEGO Group Unveils Botanical Garden Set

October 23, 2024

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Miraculous Corp Welcomes Roz Nowicki as Global Head of Consumer Products

October 23, 2024

2 m

RMS International Plots Major U.S. Relaunch

October 23, 2024

2 m

Submit Your Products: The BIG Toy Book 2025 Edition

October 22, 2024

2 m

TOY NEWS

Deal Reached to End Severe West Coast Port Backlog

Multiple sources report that the International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) have reached a tentative agreement on a new five-year labor contract, ending several months of back-ups and delays at 29 West Coast ports. The deal was reached with the assistance of U.S. Secretary of Labor Tom Perez and Read more…

February 24, 2015

2 m

North American International Toy Fair Still Largest Toy Show in Western Hemisphere

Last week’s 112th North American International Toy Fair—the largest toy marketplace held in the Western Hemisphere—opened its doors to nearly 25,000 global play professionals. Owned and operated by the U.S. Toy Industry Association (TIA) in partnership with the Canadian Toy Association (CTA), Toy Fair 2015 grew in size and scope over the previous year, with Read more…

February 24, 2015

2 m

Jakks Pacific Awarded Vendor of the Year by Toys “R” Us

Jakks Pacific Inc. was awarded the Vendor of the Year Award from Toys “R” Us. The award is presented annually to business partners that have helped the company become a resource for kids and families. “We are honored to receive the ‘Vendor of the Year’ Award from Toys “R” Us,” says Jack McGrath, Chief Operating Read more…

February 23, 2015

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Brandberry and Flux Animation Studio Team Up on Furmaids

Brandberry has joined forces with Flux Animation Studio to develop Furmaids, and is searching for broadcast partners around the globe, in addition to a toy partner. Furmaids are magical animals that transform into animal/mermaid hybrids when they enter the water. The brand features themes of transformation, exploration, and cooperation—with an ecological twist.

February 23, 2015

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CPSC Commissioners Emphasize Testing Burden Relief at TIA’s Toy Safety Update

In their remarks during the Toy Industry Association’s (TIA) annual Toy Safety Update, U.S. Consumer Product Safety Commission (CPSC) Chairman Elliot Kaye and Commissioners Ann Marie Buerkle and Marietta Robinson emphasized that easing unnecessary third-party testing burdens for toy manufacturers will be a priority focus for the agency during the coming year.

February 22, 2015

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Toy Industry Association (TIA) Elects New Leadership at Annual General Meeting

At its annual general meeting held on Monday, the Toy Industry Association (TIA) announced the election of three new members to the TIA Board of Directors for two-year terms of office expiring in February of 2017. Nominated to serve their first terms on the TIA Board were Kerry Cunnion, senior vice president of sales at Read more…

February 20, 2015

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Wal-Mart to Boost Pay of U.S. Workers

As reported by The Wall Street Journal, Wal-Mart Stores Inc. plans to boost the pay of all its U.S. employees to at least $9 an hour by April. This raise would top the federal minimum wage by 24 percent and take a bite out of the company’s profit this year. Wal-Mart has stated that the investment Read more…

February 19, 2015

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Jakks Pacific Secures Licensing Agreement for Despicable Me Franchise and Minions

Jakks Pacific Inc. has been granted the rights to manufacture, market, and distribute a line of consumer products based on the Minions from Universal Pictures and Illumination Entertainment’s Despicable Me franchise, as well as their upcoming film, Minions, which arrives in theaters in July. The licensing agreement, awarded by Universal Partnerships & Licensing, covers inflatable Read more…

February 18, 2015

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WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys, Licensing, and Entertainment Dinner

Women leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by WIT, and coinciding with the North American International Toy Fair in New York City, the gala awarded winners from more than 40 distinguished Read more…

February 18, 2015

2 m

TOTY Awards Recognize the Most Outstanding Toys and Games of the Year

Hundreds of global toy executives and guests gathered in New York City this past Saturday to pay tribute to the toy industry’s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Zoomer Dino, from Spin Master, took home the Read more…

February 18, 2015

2 m

Cepia Announces Return of the ZhuZhu Pets Brand

At the North American International Toy Fair, Cepia announced the return of the ZhuZhu Pets brand this fall with new toys, including the magical Amazing Zhus. ZhuZhu Pets was such a must-have holiday hit in 2009 online that marketer Ebay created a heat map just to track the global phenomenon and TIME named it as one of Read more…

February 18, 2015

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Laser Pegs' iStory Animation Teams Up with DQ Entertainment for New TV Series

iStory Animation Studios, a spin-off of Laser Pegs Ventures LLC, announced that it signed an agreement with DQ Entertainment International to produce a 52-episode Peg Heads CGI-animated series that will be proposed to international broadcasters. The characters will also be available as a line of toys that are compatible with other Laser Pegs building sets.

February 17, 2015

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PARTNERS & ALLIES

Latest Issue

The LA Fall Toy Preview Issue

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ASTRA's Insights: To the Holidays… and Beyond!

Read This Issue

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FROM THE EDITOR

TOYETIC ENTERTAINMENT

STOCK THIS! NEW TOYS & GAMES

MSRP: $9.99 – 39.99

LITTLE TIKES FRAGGLE ROCK: BACK TO THE ROCK PLUSH COLLECTION
MGA ENTERTAINMENT

Full Details
MSRP: $54.99

TRANSFORMERS COLLABORATIVE NARUTO SHIPPUDEN ACTION FIGURE 2-PACK KURAMA AND GAMAKICHI
HASBRO

Full Details
Ages: 4+ MSRP: $21.99 EACH

ANIME HEROES
BANDAI NAMCO TOYS & COLLECTIBLES AMERICA

Full Details
Ages: 8+ MSRP: $20

AQUARIUS TELEPAWTHIC BOARD GAME
NMR

Full Details
Ages: 8+ MSRP: $19.99

RUBIK’S X BEATLES YELLOW SUBMARINE CUBE
XTREMETIME/BRAND PARTNERS GROUP

Full Details
Ages: 3+ MSRP: $9.99

LIL’ SQUEEZERS CRAZY ICE BUBBLES
WISHBONE

Full Details
Ages: 14+ MSRP: $29.99

TOMY GAMES HUMAN CONTROLLER
TOMY

Full Details
Ages: 8+ MSRP: $5.99-24.99

DŌTEKI DYNAMIC BATTLE SYSTEM
TOMY

Full Details
Ages: 3+ MSRP: $69.99

PLAYFUL MINDS PLAY & LEARN ENGINE (PUSH & PLAY TRUCK PRETEND MECHANIC PLAYSET)
THIN AIR BRANDS

Full Details
Ages: 3+ MSRP: $45

AIR COLOR AIRBRUSH KIT
THE PENCIL GRIP

Full Details
Ages: 18+

ROM THE SPACE KNIGHT
THE LOYAL SUBJECTS

Full Details
Ages: 8+ MSRP: $26.95

SOLARBOTS: QUICK-SWAP SOLAR ROBOTS
THAMES & KOSMOS

Full Details