THE LATEST ISSUE:

THE INTERNATIONAL ISSUE

The Toy Book‘ ‘s 41st volume concludes!

International toy fair season is underway, and this issue, debuting in print, at Spielwarenmesse in Nuremberg, Germany, spins the globe for insights from Asia, Latin America, North America, and more, with exclusive content, in-depth features, and a selection of hot new products

READ NOW…

What’s New

WoodMee Expands Modular Building System Through Kickstarter Launch

January 29, 2026

< 1

Madame Alexander Displays Dynasty of Dolls at Spielwarenmesse

January 29, 2026

< 1

Cloudco Entertainment Expands Care Bears Toy Line Through New Global Collaborations

January 29, 2026

2 m

EXG Pro Secures Licenses for Universal’s Cinematic Classics

January 29, 2026

< 1

Mattel Reveals New ‘Masters of the Universe’ Action Figures

January 29, 2026

< 1

Random House Children’s Books Expands Richard Scarry’s Busy World Licensing Program Globally

January 29, 2026

2 m

Circana Reveals 2025 Global Toy Industry Performance Award Winners

January 29, 2026

< 1

Video Game Spending Climbs to $60.7 Billion in 2025 as New Releases Drive Momentum

January 29, 2026

2 m

Exclusive

WiT Stories: The Power of Giving Back – A Conversation About Mentorship

January 29, 2026

< 1

Exclusive

Global Play, Asian Pulse

January 29, 2026

3 m

Monogram International Expands Licensed Collectibles Lineup for 2026

January 29, 2026

< 1

Blokees Shows New Lines at Spielwarenmesse

January 29, 2026

2 m

TOY NEWS

ZAG Names Rafael Baltodano as VP, North America Retail Development

Welcome the newest member of ZAG!

March 22, 2022

< 1

Jakks Pacific Unveils New Outdoor Toys for Spring 2022

The line features popular character graphics from Spin Master, Disney, and more.

March 22, 2022

2 m

Paris Hilton Joins MGA Entertainment's 'Rainbow High'

That’s Hot! MGA Entertainment welcomes Paris Hilton into the world of Rainbow High.

March 22, 2022

2 m

Spin Master Gets 'Spellbound' in Licensing Pact with Skydance Animation

The first property included under the deal is the Apple Original Film Spellbound. The Vicky Jenson-directed animated feature debuts Aug. 5 on Apple TV+ and will be accompanied by fashion dolls, mini-dolls, and vehicles.

March 22, 2022

2 m

Protect the Planet and Play Sustainably with Waboba’s New Rewild Collection

Zero-waste play for a sustainable future.

March 22, 2022

< 1

Osmo from BYJU’s Appoints Shawn Smith as Global Head of Communications

In her new role, Smith will lead Osmo’s communications strategy and narrative messaging across all aspects of its business.

March 21, 2022

< 1

Masters of the Universe 40th Anniversary He-Man Revealed Among More than 20 New MOTU Action Figures

Mattel has the POWER with a host of new toys coming straight out of Eternia.

March 21, 2022

2 m

Schleich, American Montessori Society Forge New Partnership

This new partnership will provide new ideas on how to use Schleich characters in the context of a Montessori classroom.

March 21, 2022

< 1

The 2022 Hot Wheels Legends Tour Fires Up the Engines

The fifth annual tour kicks off the hunt for a real-life car that will become a 1:64-scale Hot Wheels vehicle.

March 19, 2022

2 m

Insight Editions Welcomes Chris Bauerle as Vice President of North American Sales and Operations

Chris Bauerle has been appointed vice president of North American sales and operations for Insight Editions.

March 18, 2022

< 1

Mattel Expands North American Manufacturing, Consolidates Operations in Mexico

The newly expanded plant includes more than 2 million square feet of production space and is making toys including the Barbie Dreamhouse, and items under the Fisher-Price Power Wheels and MEGA Bloks brands.

March 18, 2022

2 m

Melissa & Doug Celebrates Global Recycling Day with New Initiatives

Melissa & Doug is taking more steps toward its commitment to Project Restore.

March 18, 2022

2 m

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PARTNERS & ALLIES

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