The Pulse of Play Awards Arrive in ’25!

The Toy Book‘s inaugural Pulse of Play Awards™ are a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play.

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What’s New

WildBrain CPLG Announces New Leadership Structure to Drive Growth

September 13, 2024

2 m

ZURU Toys Expands Marketing Team to Drive Global Growth

September 13, 2024

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Exclusive

ASTRA’s Insights: To the Holidays… and Beyond!

September 13, 2024

2 m

New Musical Toys Join Mattel’s Fisher-Price Portfoilo

September 12, 2024

2 m

Bonkers Toys Taps Canspan BMG for Q4 2024 Digital Marketing

September 12, 2024

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Topps, Disney Consumer Products Expands Trading Card Deal

September 12, 2024

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Making Toys Extra Special: Spielwarenmesse Brings New Themes to 2025

September 12, 2024

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Exclusive

Marketing Memo: Toying With TikTok

September 12, 2024

3 m

Exclusive

Raising the Bar: Protecting & Enforcing IP: Real World Vs. Metaverse

September 12, 2024

3 m

Just Play Introduces the HOLOBRITE Pixie Lantern

September 12, 2024

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MGA Entertainment Pairs with Maurizio Distefano Advisory

September 11, 2024

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Moonbug Entertainment Selects Stephanie Bailey as Head of Global Toys

September 11, 2024

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TOY NEWS

Think-a-lot Toys to Keep Production in U.S., Hires DDRC Employees

Think-a-lot Toys has announced that it will keep the assembly of its Think-ets games here in the U.S., and also hire members of the Developmental Disabilities Resource Center (DDRC), a private nonprofit corporation that employs people with developmental disabilities in Lakewood, Colo., to help assemble its Think-ets games. Think-ets uses miniature objects from around the Read more…

April 12, 2010

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Ontario Teachers’ Pension Plan Buys Minority Stake in Munchkin

The Ontario Teachers’ Pension Plan (“Teachers’”) has acquired a significant minority stake of common stock in Munchkin, Inc. Terms of the transaction were not disclosed. This latest transaction follows Munchkin’s January acquisition of Lindam, a UK manufacturer of safety gates and safety accessories, adding to Munchkin’s existing portfolio of infant products and pet products through Read more…

April 12, 2010

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Kids Wish Network in Need of Dolls and Toy Cars

Kids Wish Network, a 501 (c) 3 organization that serves children with life-threatening illnesses, is in desperate need of donations of dolls and toy cars. Despite the demand for high-tech gadgets, dolls and toy cars remain on the top of the list of the most desirable toys. Playing with a toy is a calming and Read more…

April 12, 2010

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K'NEX To Donate 10 Percent of Sales to CCFA

K’NEX has partnered with the Crohn’s & Colitis Foundation of America (CCFA) for the second year to raise funds for research and patient programs. CCFA is a non-profit, volunteer-driven organization dedicated to finding a cure for Crohn’s disease and ulcerative colitis. During the month of April, K’NEX will donate 10 percent of online sales to Read more…

April 12, 2010

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Video: Barbie Meets Ken in "Toy Story 3"

Disney has released the first official clip from Toy Story 3. Check out how Barbie met Ken!

April 9, 2010

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Haywire Games to Attempt Guinness Record for Chicken Flinging

PETA, no worries. Haywire Games, manufacturer of the game Flickin’ Chicken, will attempt to set a Guinness World Record for the “Largest Rubber Chicken Toss” at the Finish Line Festival for the Charles River Watershed Association’s (CWRA) 28th annual Run of the Charles Canoe & Kayak Race. Haywire will host the rubber chicken chuck on Read more…

April 8, 2010

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TIA Calls for Companies to Oppose CT Bill

The Toy Industry Association and other organizations such as the American Chemistry Council, the Grocery Manufacturers Association, the Apparel and Footwear Association, and the Personal Care Products Association are calling for companies across the country to alert Connecticut state legislators that a proposed bill could be very costly for stakeholders involved.

April 8, 2010

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TIF Prepares for 2nd Annual Go Good Stuff-a-Thon

The Toy Industry Foundation, in partnership with The My Stuff Bags Foundation, is gearing up for its second annual industry-wide Do Good Stuff-a-Thon. Members of the toy industry will team up with local media and California state officials to assemble 5,000 My Stuff duffel bags for children in crisis. The bags will be distributed to Read more…

April 8, 2010

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LIMA Announces Keynote Panelists

Executives from Disney, LF USA, Hasbro, and more have been picked for the keynote panel at Licensing International Expo 2010, sponsored by LIMA. The panel discussion, “The Future of Entertainment Licensing,” will kick off the Expo, held June 8-10 at the Mandalay Bay Convention Center in Las Vegas. Marty Brochstein, LIMA’s SVP of industry relations Read more…

April 8, 2010

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New Product: "Galaxy Quest" Models

Paramount Licensing has licensed rights to Pegasus Hobbies for models based on the 1999 sci-fi spoof film, Galaxy Quest. The line of products include both buildable and pre-built models of the NSEA Protector ship and the ION Nebulizer & VOX Communicator featured in the film.

April 7, 2010

2 m

POOF-Slinky Acquires Cadaco

POOF-Slinky has acquired the assets of Cadaco, a division of Rapid Displays in Chicago. Cadaco manufactures the Ryan Oakes Magic line, the eco-friendly activity and construction line EnviroBLOX, and a line of board games such as Tripoley, among other products. “We are pleased to be able to add the Cadaco product lines to our Ideal Read more…

April 7, 2010

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Gund Recalls Baby Board Books

In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Gund is conducting a voluntary recall of its paperboard books marketed under the Gund Baby brand. The company received three reports from consumers that the Styrofoam material used to affix the baby rattle/plastic handle to the binding of the book can become dislodged if chewed Read more…

April 7, 2010

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PARTNERS & ALLIES

Latest Issue

The LA Fall Toy Preview Issue

2 m

ASTRA's Insights: To the Holidays… and Beyond!

3 m

Marketing Memo: Toying With TikTok

3 m

Raising the Bar: Protecting & Enforcing IP: Real World Vs. Metaverse

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