The Toy Book’s 2024 Action & Adventure Issue is Here!

The Toy Book‘s 40th volume continues with an issue devoted to action and adventure play of all sorts, from action figures and vehicles to outdoor & active, tabletop gaming, and more!

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What’s New

Build-A-Bear Celebrates Hello Kitty’s 50th Anniversary with New Plush, Store

August 29, 2024

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The LEGO Group Rocks Earnings Season with 14% Sales Growth

August 29, 2024

2 m

The Insights Family Welcomes Crunchyroll and Roald Dahl to Client Roster, New Executives

August 28, 2024

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25 Things to Do and See at Brand Licensing Europe’s 25th Show

August 28, 2024

3 m

Mattel Pairs Up with MSCHF for Hot Wheels ‘Not’ Wheels Vehicle

August 28, 2024

2 m

EXG Pro Brings Pop-Culture Icons to Functional Collectibles

August 28, 2024

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Welcome to Tile Town: Moose Toys Enters a New Category

August 28, 2024

3 m

LA Fall Toy Previews: New Tools Help Visitors Navigate the Showrooms

August 28, 2024

2 m

Toikido Inks a Licensing Deal with Ed Sheeran’s Tingly Ted’s Brand

August 27, 2024

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Golden Bear Toys Names Carve Communications as U.S. Agency of Record

August 27, 2024

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TOY NEWS

State of the Industry Q&A 2021: The Canadian Toy Association

Serge Micheli Executive Director of The Canadian Toy Association talks about the association’s initiatives and goals for 2021 in the Toy Book’s annual State of the Industry Q&A. The Toy Book: What are the biggest challenges facing the Canadian toy industry as we head into the year, and how is The Canadian Toy Association addressing them? Read more…

February 26, 2021

2 m

Toy Industry Mourns the Loss of WowWee's Art Janis

Sad news this week as the toy industry mourns the loss of Art Janis, executive vice president of sales at WowWee. WowWee sent the following message in remembrance: Dear Artie, It has been an honor to have you in our lives. You were there from the very beginning, always positive, always smiling, always honest, always Read more…

February 26, 2021

2 m

Top Announcements from Hasbro's 2021 Virtual Investor Event

Hasbro held its first-ever Virtual Investor Event this morning as a digital replacement for its annual in-person event that usually takes place at Toy Fair New York (TFNY). While the company has been holding virtual press and retailer presentations to showcase new toys and games for 2021, the Virtual Investor Event went heavy on entertainment Read more…

February 26, 2021

5 m

'Hot Wheels Unleashed' Races onto Video Game Consoles this Summer

Mattel’s iconic Hot Wheels brand is racing back to video game consoles for its first original title in years. Hot Wheels Unleashed is an arcade-style racing game developed by Milestone, a global leader in racing titles, including the MotoGP and Monster Energy Supercross games. Unlike past Hot Wheels titles, Hot Wheels Unleashed puts players in Read more…

February 25, 2021

2 m

Spielwarenmesse Launches Digital Platform for 2022 Event

While plans are tenuous for in-person events this year, Spielwarenmesse is already looking forward to next year’s trade show. The international trade organization is launching Spielwarenmesse Digital, a platform that will coincide with next year’s in-person toy show, taking place from Feb. 2-6, 2022. Spielwarenmesse Digital will offer product showcases, year-round company presentations, networking opportunities, Read more…

February 25, 2021

2 m

The Industry Pivots: Carrying on During a Pandemic

by CHRISTOPHER BYRNE, The Toy Guy, president, Byrne Communications In the weeks just after Toy Fair New York 2020, when people were following up on leads, catching up on rest, and getting over the two months’ worth of jet lag that characterize the beginning of every year, the unthinkable happened. COVID-19 swept the globe, creating Read more…

February 24, 2021

6 m

Top Announcements from Mattel's 2021 Virtual Analyst Meeting

Mattel Inc. held its Virtual Analyst Meeting this morning as a digital replacement for its annual in-person event that usually takes place at Toy Fair New York (TFNY). While the company has been holding virtual press and retailer presentations to showcase new toys and games for 2021, the analyst event typically comes with some additional Read more…

February 24, 2021

4 m

State of the Industry Q&A 2021: Mastermind Toys

Mastermind Toys CEO Sarah Jordan discussed curbside pickup, the retailer’s “virtual verified” programs, and more with the Toy Book. The Toy Book: More consumers are relying on curbside pickup, same-day delivery, and online shopping than ever before. How has this affected the way you do business? Sarah Jordan: As Canada’s authority on play, we pride Read more…

February 24, 2021

2 m

Spin Master Entertainment's New Leadership Team Takes Shape

Following a round of executive moves in December that aligned Toronto-based Spin Master Corp. under three distinct “creative centers” — Toys, Entertainment, and Digital Games — the company revealed another round of appointments within its growing Entertainment division. Newly-named President of Spin Master Entertainment, Jennifer Dodge promoted Laura Clunie to senior vice president, development and feature Read more…

February 23, 2021

2 m

Mattel, Nickelodeon Team Up to Reboot 'Monster High' for a New Generation

Next year, Frankie Stein, Draculaura, and Clawdeen Wolf are heading back to class as the doors to Monster High swing open for a new generation. Mattel Inc. and Nickelodeon have entered into a ghoulish partnership to reboot the franchise based on the kids of famous monsters and mythical creatures. As part of the deal, Monster Read more…

February 23, 2021

3 m

Microsoft, Mattel Debut Spring 2021 Minecraft Toys

Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are extending the brand further into the toy aisles with a fresh assortment of new products. The Minecraft 3.25-inch Core Figure Assortment gets a refresh with a new collection of articulated figures that have been designed in the game’s signature pixelated Read more…

February 23, 2021

2 m

YuMe, ViacomCBS Ink Deal for Baby Shark Infant Toys

YuMe is jumping into the water with Pinkfong Baby Shark. The growing toymaker inked a deal with ViacomCBS Consumer Products and SmartStudy to create and market a new collection of infant products based on the viral sensation-turned preschool brand. YuMe’s Pinkfong Baby Shark line will include bath toys, playmats, stroller accessories, rattles, and gift sets. Read more…

February 23, 2021

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PARTNERS & ALLIES

Latest Issue

The Action & Adventure Issue

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Raising the Bar: Will Your Toy or Game Get You in Legal Trouble?

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FROM THE EDITOR

TOYETIC ENTERTAINMENT

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