The Toy Book’s Inaugural Pulse of Play Awards

The Toy Book reveals the finalists for the inaugural Pulse of Play Awards — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play.

AND A DRUMROLL PLEASE…

What’s New

The Toy Book Top 10: The Hottest Stories of 2024

December 26, 2024

2 m

Exclusive

The Toy Book Top 10: The Top Products of 2024

December 26, 2024

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Specialty Retail: David S. Brown Enterprises Welcomes Totally Toys for the Holiday Season

December 24, 2024

2 m

‘The Playground Podcast’ Looks Back at 2024 in the Toy Industry

December 22, 2024

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Abacus Brands’ Steve Rad Takes a Playful Dive Into 2025 Toy of the Year Award Nominees

December 20, 2024

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Epic Games Announces New Fortnite x Skibidi Toilet Items

December 20, 2024

2 m

Asmodee US Takes on New Director of Hobby Sales

December 19, 2024

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Final Week of Star Wars Gift the Galaxy Hails Darth Vader and Others

December 19, 2024

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Alliance Entertainment Knits Together Deal to Acquire Handmade by Robots

December 18, 2024

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Miniso Land Is Making Its Holiday Debut in Madrid

December 18, 2024

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LEGO’s New Blacktron Renegade Set Blasts Off to the ’80s

December 18, 2024

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Exclusive

The Toy Book Reveals 2025 Pulse of Play Awards Finalists!

December 18, 2024

4 m

TOY NEWS

Playmates Toys Reintroduces Rainbow Brite

Rainbow Brite returns to the doll scene with a makeover. Master toy licensee Playmates Toys will introduce a new Rainbow Brite doll collection at Toys “R” Us and Target stores in spring 2010. The collection will include 10-inch dolls of Rainbow Brite and her two friends Moonglow and Tickled Pink, fashioned in their signature bright Read more…

November 24, 2009

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The Big Toy Book Premieres as Online Shopping Destination

A new online shopping destination for consumers, TheBigToyBook.com, has debuted. Shoppers can go to the website and find the best current deals on toys and games sold at mass, specialty, online, and independent toy retailers. On the website, consumers can shop for products by type, brand, age group, company, and “what’s hot.” Products are also Read more…

November 23, 2009

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Craft and Hobby Show Returns to Illinois

The Craft & Hobby Association (CHA) 2010 Summer Convention & Trade Show and the CHA Craft SuperShow will return to the Donald E. Stephens Convention and Conference Center in Rosemont, Ill. The CHA Summer Trade Show will run from July 27-29, followed by the CHA Craft SuperShow for consumers from July 30-31. Last year, the Read more…

November 23, 2009

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NRF Announces Top 2009 Toys

The National Retail Federation has released its top toys list based on the NRF’s 2009 Top Toys survey. For boys, video games took the top spot for the second year in a row followed by Transformers. Barbie held the number one spot for the sixth year in a row for most popular girl toy, while Read more…

November 23, 2009

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DBG Signs New License

Discovery Bay Games has been granted a license to manufacture board games, jigsaw puzzles, and game play with cards for Scientific American. The deal is for the United States.

November 23, 2009

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2010 TOTY Nominees Announced

The nominees for the 2010 Toy of the Year (TOTY) awards have been announced. The ballot will be sent to TIA members who will vote for the winners of the twelve categories. The winners from those categories will become the nominees for the overall Toy of the Year category, although a product can be named Read more…

November 23, 2009

4 m

Hidden City Games Joins ASTRA

Hidden City Games, Inc., publisher and worldwide licensor of Bella Sara, has joined the American Specialty Toy Retailing Association (ASTRA). Bella Sara products are available at several independent retailers, equestrian stores, at Shop.BellaSara.com, and at other retailers such as Target, Wal-Mart, and Toys “R” Us.

November 20, 2009

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Wow! Wow! Wubbzy! Goes Green

Nick Jr.’s preschool television series Wow! Wow! Wubbzy! talks conservation, recycling, and other eco-friendly issues in the upcoming DVD release Wubbzy Goes Green, from Anchor Bay Entertainment.

November 20, 2009

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NRF: Shoppers to Spend Less on Gift Cards

According to the National Retail Federation (NRF), holiday shoppers plan to spend less on gift cards and recipients can expect cards with lower monetary values. The study by the NRF, part of the 2009 Holiday Consumer Intentions and Actions Survey, reported that holiday shoppers will spend an average of $139.91 per person, compared to $147.33 last Read more…

November 19, 2009

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Toys “R” Us, Sears Sign Up for Free Shipping Day

More than 300 merchants have signed up for Free Shipping Day, a one-day online shipping event on December 17. On that date, participating merchants such as Toys “R” Us, Babies “R” Us, Sears, and Petsmart will offer customers free shipping and guaranteed Christmas delivery. Other participating merchants include JCPenney, Kmart, FAO Schwarz, Meijer, and Buy.com.

November 19, 2009

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First Products Certified Under TSCP

The Toy Industry Association (TIA) has announced the first round of products certified under the Toy Safety Certification Program (TSCP). The first product to be certified was the Push, Pull, and Ride–––a combination push walker, ride-on, and pullwagon–––by Radio Flyer, Inc. Other products that have been certified include The Magic Card Game Assortment and Tripoley Read more…

November 19, 2009

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Toys "R" Us Announces Early Hours for Black Friday

Toys “R” Us announced it will start its Black Friday sales at stores nationwide starting midnight on Thursday, November 26. A sneak peak of unadvertised deals will be granted to Facebook users at Facebook.com/Toysrus. On the webpage, consumers can submit an application for a chance to view the more than 100 “Mystery Deals” beginning November Read more…

November 19, 2009

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The Toy Book | 2025 Toy of the Year (TOTY) Awards Issue

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FROM THE EDITOR

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