Goliath Games Founder Adi Golad to Receive Lifetime Achievement Award at Toy & Game Innovation Awards

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Goliath Games’ founder Adi Golad will receive this year’s Lifetime Achievement Award at the Toy & Game Innovation Awards in Chicago.

Golad founded Goliath Games in 1980, where he distributed games out of the trunk of his car. He also sold more than 600,000 games in Holland in one year, setting the current world record for a single game sold per capita in one year. [Read More…]

Mattel Launches Star Wars Bloxels


BloxelsS_StarWarsMattel Inc. and Pixel Press, in collaboration with Lucasfilm, will introduce Star Wars Bloxels, allowing kids to create their own video games with characters and stories from the Star Wars universe.

Bloxels video game creation platform that gives kids an introduction to video game development, where they become the game designer, artist, storyteller, publisher and player.  [Read More…]

Goliath Games, Mike Conley Jr. Partner for Holiday Contest

Goliath_Conley_HolidayContestGoliath Games partnered with Mike Conley Jr. to offer five families a toy prize pack with 20 toys and Target gift card with a $1,000 value. Conley announced the contest in a video be posted to his Facebook page, encouraging fans to nominate families in need by submitting an essay. Conley will post a second video to announce the winners. [Read More…]

Toy Industry Joins Forces with Friends of Puerto Rico to Send Toys to Kids in Need

FriendsofPuertoRicoToy companies, suppliers, and supporters will join forces to bring toys and gifts to kids in Puerto Rico this holiday season.

Woody Browne, owner of licensing and marketing firm Building Q, initially proposed the idea. For decades, Browne has helped toy and juvenile product manufacturers acquire licenses for their products. He reached out to contacts across the industry and secured thousands of new toys for donation.    [Read More…]

Moose Toys Launches Fundraiser to Inspire Shopkins Fans to Give Back

Winnie-ImageMoose Toys launched an online fundraising campaign, where one lucky fan will take home Winnie Award, a gold-plated and diamond-encrusted Shopkin of the Year. First introduced to fans at this year’s New York Toy Fair, Winnie Award is ready to find her home with a lucky Shopkins fan. [Read More…]

Halloween & Party Expo Expands Product Categories


HalloweenExpoHalloween & Party Expo 2018 will be held from January 12 to 15 at the Ernest N. Morial Convention Center in New Orleans. Next year’s show floor will host new and expanded product categories, and introduce a number of exhibitors who are new to the event.

More than 30 companies will be represented in the makeup category, including Mehron, Wolfe FX, Graftobian Make-up, Paint Glow, Kryolan, Cinema Secrets, Moon Glow, and more. [Read More…]

Ozobot Releases Updated Evo

EvoOzobot’s recently updated its Evo, a completely connected robot that encourages creative thinking and social interaction for kids ages 8 and up. The revamped app-connected Evo features three new tricks, an updated on-boarding experience, and an upgraded app.

The pocket-sized, coding robot has proximity and optical sensors, a built-in speaker, and Bluetooth smart capability. The latest version features three new tricks—Follow, Music, and Escape—that allow players to create games and songs with OzoBlockly programming. An experience pack is also included in the new bot, which gives step-by-step instructions on how to code.  [Read More…]

Hot Wheels, Pley Partner for Kids’ Subscription Box

HotWheel_PleyHot Wheels and pley.com will launch Challenge Accepted subscription boxes that will let kids create, experiment, and build stunts with Hot Wheels cars.

Each bi-monthly delivery includes a Hot Wheels collectible car, more than 15 pieces of Track Builder, an activity book with stunts, and Hot Wheels apparel. The box itself is also part of the challenge, and connects with the track builder set included. [Read More…]

Sprig Returns to the Market with New Toys

SprigSprig toys will return to the market with a new eco-friendly, bioplastic toy line made from sugar cane and corncobs. A Kickstarter campaign was launched to help fund the production of its toys.

Originally created by toymakers David Bowen and Chris Clemmer, Sprig was bought out in 2010 by Wham-O. One year later, Bowen and Clemmer founded BeginAgain to continue to produce unplugged toys for seven years. Bowen and Clemmer bought back Sprig, and new manufacturing jobs will return to the U.S. from China. Each Sprig toy will be sustainable, moving away from oil-based plastics with the new bioplastic. [Read More…]

Sakar Launches New Line of Classic Games Bluetooth Speakers

Gaming-BoardSakar International launched a new line of molded, Bluetooth speakers with classic game brands, including Simon, Rubik’s Cube, Pac-Man, Space Invaders, and Galaga. The new line of Bluetooth speakers will feature interactive designs for a more experiential way to listen to music. [Read More…]

Jakks Pacific, Stanley Black & Decker Extend Partnership

jakks_logo_new copyJakks Pacific Inc. extended and expanded its licensing agreement with Stanley Black & Decker Inc., for the Black & Decker and Stanley brands.

Jakks will continue to exclusively manufacture, market, and distribute Black & Decker branded kids role-play tool toys to all retail channels. A new program will also be introduced, featuring Stanley-branded kids products, including toy hand and power tools and toy workbenches. All products will be available at Walmart in the US and Canada this holiday season.

Jay@Play Launches Flip ‘n Play Friends at Walmart

Jay@Play_FlipnPlayJay@Play launched the new Flip ‘n Play Friends line, available at Walmart stores nationwide and online at walmart.com this month. [Read More…]

Barbie Honors Ibtihaj Muhammad at Glamour Women of The Year Live Summit

Mattel Inc - Ibtihaj Muhammed BarbieMattel honored Ibtihaj Muhammad—the first American Olympian to compete while wearing a hijab—as a Barbie Shero and designed a personalized doll. The doll was unveiled at the Glamour Women of the Year Live Summit, an annual event that takes place in Brooklyn, NY and gives young women the opportunity to hear from past and present Women of the Year honorees, as well as other influential leaders from different fields.   [Read More…]

News

Edushape Names Alice Kelly National Sales Manager

Edushape appointed Alice Kelley as national sales manager, where she will report directly to Executive Vice President, Erez Zitelny. Alice has more than 15 years of experience in the toy industry and has worked with customers in the mass, drug, specialty, and club channels. Kelly will build on Edushape’s customer growth, relationship building, and product development […]

Hilco Streambank Seeks Offers to Acquire giggle Brand and Domain

Hilco Streambank seeks offers to acquire the giggle brand and intellectual property assets, including trademarks, giggle.com domain name, and customer database. Giggle is a source for design-conscious parents that features a line of licensed products and its private label line of baby products, giggle Better Basics.

The Strong Announces 2017 National Toy Hall of Fame Inductees

The paper airplane, the Wiffle BalL, and the game of Clue are the latest inductees to The Strong’s National Toy Hall of Fame. The honorees were selected from a field of 12 finalists that also included the Magic 8 Ball, Matchbox Cars, My Little Pony, PEZ Candy Dispenser, play food, Risk, sand, Transformers, and Uno.

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Articles

HKTDC Hong Kong Toys & Games Fair 2018

Largest Toy Fair in Asia to Unveil Latest Market Trends The HKTDC Hong Kong Toys & Games Fair will be staged at the Hong Kong Convention and Exhibition Centre from Jan. 8 to 11, 2018. As the largest fair of its kind in Asia and the second largest in the world, the Toys & Games […]

Why Classic Play Is Here to Stay

Since we were kids, toys have long evolved from our Battleships sets and Pet Rocks. Now, as manufacturers dazzle us with all the newest gizmos, gadgets, and app-controlled toys—even Crayola has digital assets—it may seem like traditional play has lost all its charm. After all, why would a kid want to spend hours mulling over […]

Toy State’s Plans for Growth and Expansion Beyond Vehicles

Toy State President Andy Friess Chats with The Toy Book. Toy State is well known as an industry leader in the lights and sounds and R/C toy categories. How are you planning to expand your portfolio? We’re proud Toy State has become the industry leader in toy vehicles, and we look forward to leading in […]

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