China Toy Fair


COMMENTARY: China Toy Expo Showcases Regional Toy Brands with Worldwide Potential

DreamBeyond2Toy trade shows are terrific places in which to catch a sneak peek of the next play product sure to take the marketplace by storm. Recently, I was covering China Toy Expo, sponsored by China Toy & Juvenile Products Association, which took place this past week at the Shanghai New International Expo Center in Shanghai. While the show featured plenty of toy brands that would be familiar to Westerners—many of them imported by Chinese companies for domestic distribution—there were also lots of Chinese toy manufacturers on-hand, bearing properties that they hope will do well at home.

And of course, if a product does well in its native market, one assumes there’s a good chance it will gain an international partner that will help it take the next step. Think of Lego, which began selling in Europe during the 1940s before expanding to North America during the ’60s. Not every new toy brand can be Lego, of course; however, it’s always fun to speculate on new products and their potential to become the next big global star due to built-in appeal, compelling features, etc. Here are a few domestically-made items from China Toy Expo, which in this author’s opinion, have a shot at breaking out worldwide. [Read More...]

New App, Campaign Set For Target’s Holiday Season

Target LogoTarget has unveiled its plans for the holiday season, including a new Wish List app for kids and daily deals for toys.

Beginning October 31, a new Wish List app will be available for download. The app is a modern and digital take on the classic tradition of creating holiday wish lists. Kids can add items to their list and participate in an augmented reality feature that works with Target Kids’ Gifting Catalog, while parents can share the list with friends and family and receive special savings.

In addition, through the Cartwheel app, customers will receive deals throughout the holiday season, including 50 percent off a different toy every day from November 2 to December 24. All Target guests will receive free shipping on all target.com orders through December 20.

For the third year, Target will extend the time frame of its Price Match Policy for the holiday season beyond the typical seven-day window. It will be available between November 1 and December 24. Target’s holiday marketing campaign–which will embrace red, white, and Bullseye and encourage people to get into the spirit of the holiday season–will begin on November 2. The campaign will include broadcast radio, out-of-home, and catalogs.

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New App, Campaign Set For Target’s Holiday Season

Target has unveiled its plans for the holiday season, including a new Wish List app for kids and daily deals for toys. Beginning October 31, a new Wish List app will be available for download. The app is a modern and digital take on the classic tradition of creating holiday wish lists. Kids can add [...]

VtechWatch

VTech’s Smartwatch Sweepstakes Lets Parents Show Off their Kids’ Coolness

VTech‘s Smartwatch Sweepstakes asks parents to share their children’s giant personalities for a chance to win a VTech Kidizoom Smartwatch. The sweepstakes, which is running through November 11, asks parents to submit photos and videos that capture their child’s personality, character, and antics. At the end of each week, five Smartwatch Sweepstakes entries will be [...]

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Lionel Opens New Brick-and-Mortar Store and Headquarters in North Carolina

This past Monday, Lionel opened its first retail store in Concord, N.C. The new location will serve as a central station for popular train sets, replicas, and collectibles, as well as store-exclusive gifts and keepsakes. To celebrate the new store, which will also serve as the company’s new headquarters, Lionel President Howard Hitchcock drove festivities [...]

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WorldPeacekeepers

COMMENTARY: China Toy Expo Showcases Regional Toy Brands with Worldwide Potential

Toy trade shows are terrific places in which to catch a sneak peek of the next play product sure to take the marketplace by storm. Recently, I was covering China Toy Expo, sponsored by China Toy & Juvenile Products Association, which took place this past week at the Shanghai New International Expo Center in Shanghai. [...]

CTE.resized

China Toy Expo Highlights Sustainability, Safety, and Education as Popular Trends in China

Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo. The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this [...]

thames

COMMENTARY: Science Toys Appeal to Kids Younger Than Ever

In the past, the term “science toy” commonly elicited thoughts of volcano kits, magnifying glasses, and telescopes—and not much else. However, times have changed. Kids and parents today have a broad range of options to choose from in the science category, from toys that teach kids about outer space to kits that help them learn [...]

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