China Toy Fair


PlayAbility Toys Provides Kids a Special Kind of Play

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Adam Small, CEO of Playability Toys

Play is one of the essential foundations of development in all children. With toys, kids learn how to socially interact, develop emotional intelligence, define motor skills, increase physical awareness, and support skills learned in the classroom. For kids with special needs, the challenges they face may discourage or avert them from having fun while playing with traditional toys. PlayAbility Toys, a specialty manufacturer and retailer, designs and produces products for children in the special needs community to get rid of that problem. Twelve years later, the company’s mission still holds strong, and even consumers without special needs are interested in what PlayAbility has to offer.

According to Adam Small, CEO of PlayAbility Toys, there is a lot of evidence about sensory toys that engage sight, sound, and touch at a young age help with cognitive development. [Read More...]

Marvel Super Heroes Will Hit North American Retailers This Fall

Disney Infinity Marvel SuperheroesDisney Interactive has confirmed that Disney Infinity: Marvel Super Heroes will be available at North American retailers on September 23. The game will expand the Disney Infinity platform, allowing players to experience all-new Marvel play sets and characters. The popular Toy Box mode also returns with enhanced features, through which users can create their own adventures and share them online with friends.

Through September 22, consumers can pre-order the Disney Infinity: Marvel Super Heroes Starter Pack and receive a Disney Infinity 2.0 Marvel figure as a bonus.

Disney Infinity: Marvel Super Heroes is intended for kids ages 10 and up. All characters and power discs from last year’s release of Disney Infinity will be compatible with the Disney Infinity: Marvel Super Heroes Toy Box.

News

Skylanders Trap Team First-To-Play Tour Launches at Comic-Con International: San Diego

Activision Publishing Inc. is kicking off a four-month, nationwide Skylanders Trap Team First-to-Play Tour, in which attendees can play Skylanders Trap Team inside a customized Game Truck, which serves as a mobile video game media room. The tour will give fans a hands-on experience of the game prior to its North American launch on October [...]

CBME China in Shanghai Features More than 2,400 Participating Brands

The 14th Shanghai International Children Baby Maternity Industry Expo (CBME China) welcomes local and international suppliers to showcase their latest products through Thursday at the Shanghai New International Expo Centre. The event features 2,428 brands from 1,751 exhibitors across 166,680 square meters of exhibition space. Participating brands include Chicco, Hallmark Babies, Mattel, OXO, Teletubbies, and [...]

VTech Taps Jennifer Eiselein to Lead Marketing Team

VTech has hired Jennifer Eiselein, a former Amazon senior manager who was instrumental in the launches of the company’s Kindle tablets and e-readers, as its new marketing director. She will lead VTech’s marketing team from its U.S. headquarters in Chicago, oversee the creation and execution of innovative campaigns for VTech’s brands, employ strategies to generate [...]

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Articles

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PlayAbility Toys Provides Kids a Special Kind of Play

Play is one of the essential foundations of development in all children. With toys, kids learn how to socially interact, develop emotional intelligence, define motor skills, increase physical awareness, and support skills learned in the classroom. For kids with special needs, the challenges they face may discourage or avert them from having fun while playing [...]

PowerPoint Presentation

With DreamWorks Dragons Adventure World Explorer, Berk Goes Where You Go!

We’ve all taken rides in cars, but honestly, haven’t we all found ourselves wishing we could be soaring on the wings of dragons instead? That’s now a possibility, thanks to DreamWorks Dragons Adventure World Explorer, a new mobile game from Microsoft and DreamWorks Animation, and inspired by the animated film, How to Train Your Dragon [...]

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COMMENTARY: Endangered Species Toys Can Help Raise Environmental Awareness

Animal-themed toys are nothing new, but in recent months, I’ve been noticing a focus on endangered species. Shortly after Toy Fair 2014, BeginAgain released its Balance Boat: Endangered Animal Edition, a stacking toy featuring rubberwood versions of the panda, rhinoceros, tortoise, and more. Meanwhile, Green Tones by Hohner put out Endangered Animal Shakers, beautifully carved [...]

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