The Toy Book has finally joined the 21st century and we are hoping our new website and blog will be all you''ve dreamed The Toy Book could be, and then some! We will post all the great articles, news, and new product introductions that you've been finding in our print publication and in our e-newsletter, plus so much more.
Here you'll find blogs from the editors on what we're up to, what we're hearing, and what we had for breakfast. Even more importantly, we're giving YOU the opportunity to share your opinions, insights, and news that you're hearing about. We're looking forward to getting to know all of you much better, so don't be afraid to speak up!
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Strawberry Shortcake TM CGI Adventure Comes To Kidtoons Theaters
10
Mar
10
Kidtoons and AG Properties, a division of American Greetings, have premiered the new Strawberry Shortcake movie, Berryfest Princess, in nearly 150 theaters nationwide. Showing exclusively at Kidtoons theaters throughout the month of March, The Berryfest Princess Movie features Strawberry Shortcake and her berry best friends in another CGI adventure.
Berry Bitty City is preparing for the annual Spring Festival and Strawberry Shortcake has just been appointed Berryfest Princess. Strawberry Shortcake and her friends must work together to ensure the festival and parade are the sweetest events Berry Bitty City has ever seen. The movie aims to teach that teamwork, friendship, and hard work pay off.
Tags: American Greetings, Kidtoons, Strawberry Shortcake
Posted in Licenses | No Comments »
New Sesame Street Titles at Moving Picture Books
09
Mar
10
Six new Sesame Street titles are available for download to computers and mobile devices at Moving Picture Books. Each $1.99 story includes bonus educational material featuring Bob from the children’s show.
The new titles (Elmo Loves You, Rise and Shine, The ABCs of Cookies, Grover’s 10 Terrific Ways to Help Our Wonderful World, What Makes You Giggle?, and Elmo Visits The Dentist) can be viewed with or without the read-along text displayed on the screen. Each book is eight to 10 minutes long and includes interactive questions and activities for viewers.
Moving Picture Books’ Sesame Street titles will also be available for download through iTunes starting April 5.
Tags: e-books, iTunes, Moving Picture Books, Sesame Street
Posted in New Products, News | No Comments »
LIMA Announces Conference Program for Licensing Expo
09
Mar
10
The International Licensing Industry Merchandisers’ Association (LIMA) has announced a lineup of more than 30 seminars for Licensing International Expo 2010, which will be held at the Mandalay Bay Convention Center in Las Vegas, June 8 – 10. For more information, click here.
Tags: Licensing Book, Licensing Expo, Licensing Seminars, Licensing Show, LIMA
Posted in Uncategorized | No Comments »
TOY BOOK EXCLUSIVE: MGA Launches Specialty Toy Division
09
Mar
10
MGA Entertainment has announced plans to enter the world of specialty toy products with the launch of its own specialty division, MGA Entertainment Specialty. The company is currently hiring sales representation groups across the U.S. that will service specialty retailers at store level. MGA Entertainment Specialty will offer a vast assortment of unique toys and gifts derived from its portfolio of brands, including Little Tikes, Moxie Girlz, Zapf, Rescue Pets, and more.
Tags: Exclusive, MGA Entertainment, specialty
Posted in Exclusive, New Products, News, People | No Comments »
SNL Cast Members, Daryl Hannah Stop by Toy Fair
09
Mar
10
More pics of Toy Fair! (via Discovery Bay Games)
From left: CEO of Discovery Bay Games, Craig Olson, actress/game inventor Daryl Hannah, and investor Rob Major, promoting one of the company’s games at New York Toy Fair on Tuesday, February 16, 2010. In addition to LIEbrary, the company will launch two more titles by Daryl Hannah (and co-creator Hilary Shepard) this year. (Photo credit: Dana Edelson)
Tags: Daryl Hannah, Discovery Bay Games, Fred Armisen, Kenan Thompson, Saturday Night Live, Toy Fair
Posted in Licenses, New Products, People | No Comments »
Harry Potter Park Will Open This Spring
08
Mar
10
Although Universal has not announced an exact date, the new Harry Potter theme park in Orlando, Fla., has been scheduled to open this spring.
The Wizarding World of Harry Potter will include rides for thrill seekers, such as “Dragon Challenge,” and more family orientated attractions such as “Flight of the Hippograff.” The park will also include themed shops and restaurants inspired by the Harry Potter series, such as “Honeydukes,” which sells chocolate frogs, and a British themed restaurant named “Three Broomsticks.” Above is the first picture of the Hogwarts Express in Hogsmeade Station.
The official website for the Harry Potter park allows users to take a virtual tour of the park, using a combination of real-life and computer-generated images to show what the park will look like when it is completed.
Tags: Harry Potter, Universal, Wizarding World of Harry Potter
Posted in News | No Comments »
ASTRA’s Marketplace & Academy Exhibit Space Sells Out
08
Mar
10
According to Kathleen McHugh, president of the American Specialty Toy Retailing Association (ASTRA), all available exhibit space for ASTRA’s Marketplace & Academy has sold out. “Every square inch of exhibit space is spoken for, and that means all the regular booths, all the half-booths we feature to help small start-ups bring their creative new specialty product to market, and all the table-top exhibits in our unique inventor incubator,” says McHugh.
ASTRA recommends that independent toy retailers register for the event as soon as possible to avoid missing out on any of the limited-registration events.
The 2010 Marketplace & Academy will be held in Providence, R.I. from June 13 to 16. For more information or to register, visit www.astratoy.org or call ASTRA at 1-800-591-0490.
Tags: ASTRA, Marketplace & Academy
Posted in News | No Comments »
Celebs Take Home Buffalo Party Games at Oscars
08
Mar
10
At the 82nd Annual Academy Awards, held last night in Los Angeles, celebrities and Oscar nominees scored party games as part of a partnership between Buffalo Games and producer Suzanne DeLaurentiis, founder of The Cinema City International Film Festival.
Stars that attended the Celebrity Gifting Suite at the show received swag bags, which included a Buffalo Games product—such as Likewise, The T-Shirt Game, and Truth Be Told—and other items including Nicole Paxton Cosmetics, Azura Dawn products, and Jenny B Clothing. All proceeds from the Gifting Suite will benefit the Marine Corps Veterans Association and The Klass Kids Foundation.
Tags: Academy Awards, Buffalo Games, Oscars
Posted in News | No Comments »
