Jakks Pacific Launches Cuppatinis Toy Line, Webisodes, and App

cuppatinisJakks Pacific launched Cuppatinis, a line of 3.5-inch dolls that kids can transform from dolls into teacups and back again. [Read More...]

Winning Moves Acquires Pass The Pigs Brand

WinningMoves LogoWinning Moves Inc. acquired the pig dice party game brand Pass The Pigs from David Moffat Enterprises LLC, following approval by the board of directors of both firms.

Pass The Pigs was invented by David Moffat and first published in 1977 by Recycled Paper Products under the name, “Pigmania.” As the game grew in popularity, its name was changed to Pass The Pigs and licensed to Milton Bradley for several years. In 2001, Winning Moves USA entered into an exclusive licensing agreement with David Moffat Enterprises to publish the game in North America, has since grown into a line of Pass The Pigs products, and now owns it. [Read More...]

Hopster Launches Preschool Channel on Roku Devices

The global, ad-free, preschool entertainment platform Hopster is now available to Roku users in the U.S., Canada, the UK, and Ireland, as well as in France with a localized French language app. [Read More...]

Jazwares Expands Minecraft Line

JazwaresMinecraftJazwares introduced six fully articulated three-inch figures and three multi-figure accessory packs to its Minecraft line, expanding its toy collection based on the digital world. [Read More...]

Mattel Names Margaret H. Georgiadis as CEO

Mattel LogoMattel Inc. named Margarey H. Georgiadis as chief executive officer, effective Feb. 8, 2017. Georgiadis, who will also join Mattel’s Board of Directors, was most recently president, Americas at Google Inc.

Georgiadis will succeed Christopher A. Sinclair as CEO. Sinclair, who has led the company as chairman and CEO since early 2015, joined Mattel’s Board in 1996 and has served previously as independent lead director and chair of the executive and audit committees. Going forward, he will serve as executive chairman of the board. Richard Dickson stays as president and chief operating officer. [Read More...]

Carine Sroujian Joins ChizComm

chizcomm_logo_finalChizComm Ltd. appointed Carine Sroujian as its new director of marketing and communications, effective immediately. In her new role, Sroujian will oversee projects and global clients, as well as managing daily business operations. [Read More...]

VTech Welcomes UK CMA’s Approval of LeapFrog Acquisition

VtechLFVTech Holdings Limited welcomes the United Kingdom Competition & Markets Authority’s (CMA) decision to give final and unconditional approval to its acquisition of LeapFrog Enterprises Inc. The CMA has published its view on its website that the acquisition will not lead to competition concerns. [Read More...]

Addo Play Ltd. Partners with Black Horse Consulting

AddoPlayAddo Play and Adrian Roche’s Black Horse Consulting are collaborating for Addo’s strategic expansion in the U.S., Canada, and Mexico. [Read More...]

Ninety-Eight Percent of Generation Z Still Shops in Brick-and-Mortar Stores

Despite expectations that the first digitally native generation wants to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in brick-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to create a more interactive engagement around their brands, according to the study. The study is based on findings from more than 15,000 consumers ages 12 to 21 from 16 countries. [Read More...]

Nintendo Switch Launches on March 3

The new Nintendo Switch console, from Nintendo, will launch worldwide on March 3.

The system will include the main console, Joy-Con (L) and Joy-Con (R) controllers, a Joy-Con grip (to which two Joy-Con are attached and used as one controller), a set of Joy-Con wrist straps, a Nintendo Switch dock (which holds the main console and connects it to a TV), an HDMI cable, and an AC adapter. Two versions of the system will be released: a version with a set of gray Joy-Con, and a version with one neon blue and one neon red Joy-Con.

NintendoSwitch [Read More...]


Spielwarenmesse Reduces Trade Show Duration to Five Days

As of next year, the duration of Spielwarenmesse will be reduced by one day. As of 2018, the dates at the Exhibition Centre in Nuremberg will take place over five days rather than six days. The dates for next year’s show have already been scheduled, from Wednesday, Jan. 31 to Sunday, Feb. 4, 2018.


Hasbro Launches Hanazuki on YouTube and YouTube Kids App

Hasbro Inc. launched Hanazuki, a story-driven lifestyle brand, with the company’s first-ever animated digital series, Hanazuki Full of Treasures, premiering on YouTube and the YouTube Kids app.


ASTRA Announces 2016 Marketplace & Academy Theme

The theme for the American Specialty Toy Retailing Association (ASTRA)’s 2017 Marketplace & Academy is Mighty Together: Inspired by the Power of Play. The event will take place in Philadelphia from June 25 to 28. For the first time, the Marketplace exhibit hall will be expanded to three full days.

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Life of a Toy Designer & Inventor

An inside look at the creative process. by Peter Wachtel, chief creative kid, Kidtoyology I always loved toys—in fact, I still play with toys today. However, when I became a toy designer and inventor, I learned that designing toys is a bit like eating a box of chocolates. Sometimes, you don’t know what you’re going [...]


WIT Stories: November 2016

Every month, Women in Toys, Licensing, and Entertainment (WIT) turns the spotlight on members who are making an impact in toys, licensing, and entertainment and within the organization. These members exemplify leadership, commitment to the industry and the mission of WIT, and it are proud to recognize and celebrate their diverse talents and contributions through their [...]

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The Five Mistakes You’re Making with Your Product Packaging

By Richard Carlow and Eugenia Chen, founding directors, C2C Studio You have a cool brand, an innovative toy, and a great logo—but is that enough? Packaging, when done right, is what draws the consumer’s attention. It makes an emotional connection with a child or parent and motivates them to buy. During our 20 years of [...]

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