Alex Brands has named toy industry veteran Neil Friedman as its president and CEO. Friedman, who joined Alex Brands’ board of directors earlier this year, was most recently president of the U.S. division at Toys “R” Us. He was also previously president at Mattel Brands, Fisher-Price Brands, Tyco Preschool, and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.
“This is a unique opportunity to work with some of the most iconic and highly recognizable brands in the industry,” says Friedman. “In the time that I have been associated with Alex Brands, I have been extremely impressed by the company’s accomplishments, vision, and growth plans. I am most looking forward to using my experience and expertise to help this company realize the incredible opportunities that lie before it.”
Alex Brands has named toy industry veteran Neil Friedman as its president and CEO. Friedman, who joined Alex Brands’ board of directors earlier this year, was most recently president of the U.S. division at Toys “R” Us. He was also previously president at Mattel Brands, Fisher-Price Brands, Tyco Preschool, and MCA/Universal Merchandising. Friedman is a [...]
The Toy Industry Foundation and national partner Boys & Girls Clubs of America Military Services treated 1,100 kids of military personnel stationed at Naval Station Mayport in Florida to brand-new toys and games this past Saturday. The “Day of Play” also included family games and activities, food, and entertainment. Every child in attendance was able [...]
Expectations are high for a strong omnichannel holiday season, so retailers are preparing their shipping operations to avoid delivery and service hiccups, according to Shop.org, a division of the National Retail Federation. Shop.org’s eHoliday survey, conducted by Prosper Insights & Analytics, indicates that nearly eight in 10 retailers surveyed, or roughly 78.8 percent, will set [...]
It’s official: Smart toys are taking over the toy space. Gone are the days in which kids are content with traditional methods of play. Books, activities, and games are all available for kids on mobile devices, and they expect their toys to be no different. But although the mediums that kids are interacting with daily [...]
Toy trade shows are terrific places in which to catch a sneak peek of the next play product sure to take the marketplace by storm. Recently, I was covering China Toy Expo, sponsored by China Toy & Juvenile Products Association, which took place this past week at the Shanghai New International Expo Center in Shanghai. [...]
Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo. The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this [...]