Sweet Suite 2016

School Zone’s Charlie & Company Now Available on Kidoodle.TV

Charlie&CoSchool Zone Publishing signed its fifth deal for digital distribution for Charlie & Company with Kidoodle.TV, a streaming platform designed for kids eight and under. Kids throughout the world will now have access to watch Charlie & Company content. [Read More...]

Future of Play Introduces MagicMeeMees

MagicMeeMeesFuture of Play debuted MagicMeeMees, a new line of collectible figures. MagicMeeMees respond to motion and light thanks to the figures’ built-in technology, and allows kids to interact with other MagicMeeMees characters. The first season has 24 characters to collect—eight available now as single packs, and four more, which will come exclusively with the first four play set lands of MeeMeeopolis. In addition, 26 blind bag food items, Yummee Surprises, are available to purchase.

The Wish Factory, Saban Brands Partner for Power Rangers Kawaii Cubes

WishFactorySabanThe Wish Factory LLC partnered with Saban Brands to manufacture and develop a line of Kawaii Cubes based on the Mighty Morphin Power Rangers TV series. The licensed collectibles are stackable plush that come in multiple sizes.

“We strive to continuously create engaging experiences for the Power Rangers brand with innovative partners such as The Wish Factory,” says Janet Hsu, chief executive officer of Saban Brands. “The success of Kawaii Cubes is undeniable and the new collection inspired by the Power Rangers is sure to resonate with fans globally.”

Green Toys Launches Storybooks

GreenToysBooksGreen Toys is entering into the book category for the first time with Green Toys Storybooks. The first season of the line will feature three titles and features toys and characters from the Green Toys world.

The titles in the line include Train Off the Rails with Kody and DotBoats Built for Speed with Davey and Pearl, and Mixed-Up Trucks with Baxter, Rosie, and Gus. The pages of the book support “Guided Play,” which will help develop language skills, emotional intelligence, and abstract thinking. The characters in the stories face challenges they must identify and overcome with problem solving and teamwork. The Storybooks are printed on 100-percent post-consumer recycled paper using soy ink. [Read More...]

Nominations Now Open for 2016 TAGIE Awards

Screen Shot 2016-08-18 at 1.19.04 PMNominations are now open for the 2016 Toy & Game Inventor of the Year (TAGIE) Awards, an annual gala event during Chicago Toy & Game Week that celebrates the achievements of inventors, designers, and industry leaders. Toy and gaming industry professionals can submit nominations online through Sept. 1.  [Read More...]

Alex Brands Launches Lil Lockitz

Lil-Lockitz-Memory-Studio--pTRU1-23820130dtAlex Brands launched Lil Lockitz, a line of custom lockets for kids to personalize. Kids can make necklaces, bracelets, and key chains with the lockets they design themselves.

The initial collection features eight products, including Memory Studio, Best Friend Party Pack, which makes 18 lockets for necklaces, bracelets, and key chains; Selfie Set, with lockets featuring a selfie or photo with friends; Pets Set, which makes six lockets featuring kids’ favorite animals; Sweets Set, featuring sweet treat charms; and Vacay, Rock Star, or Juice Bar Set, with which kids can create three keepsake lockets, themed as their favorite vacation, rock ‘n roll, or fruit charms. [Read More...]

Nintendo 3DS Becomes No. 1 Video Game System Thanks to Pokemon

Nintendo.New3DSXLThe Nintendo 3DS platform topped the hardware and software sales charts, according to The NPD Group. According to Nintendo, the strong performance is due to the release of Monster Hunter Generations game, continued momentum from the Nintendo 2DS price drop, and positive public reception for Pokemon GO, which has renewed interest in core Pokemon games on Nintendo systems. [Read More...]

Marvel Super Hero Spectacular Returns with New Merchandise and Retail Partners

106e9946-b9e0-4d1b-87a3-b6668c4580e4Disney Consumer Products and Interactive Media (DCPI) kicked off its third annual Marvel Super Hero Spectacular campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores. [Read More...]

Gund’s #HowDoYouHug Campaign Reaches 1,000 Total Donations

GundHugOMeter10MilestoneGund’s #HowDoYouHug charitable campaign has reached its tenth milestone, representing 1,000 total plush toys donated to children in need. Recipient organizations include Lucille Packard Children’s Hospital, Starlight Children’s Foundation, Our House Grief Support Center, and Comfy Cozy’s For Chemo. [Read More...]

Exclusive Supergirl LEGO Minifigure Coming to Lego Dimensions

LegoDimensionsSupergirlWarner Bros. Interactive Entertainment (WBIE) revealed at Gamescom that Lego Dimensions Starter Packs for the PlayStation 4 will include an exclusive, bonus DC Comics Supergirl Lego minifigure for a limited time beginning late September. The collectible Supergirl Lego minifigure will feature in-game abilities to help players solve puzzles and battle enemies, including super strength, flying, x-ray vision, and beam attacks. The new character can also transform into Supergirl Girl Red Lantern with additional abilities. [Read More...]

Kids’ Media Consumption Up in Australia, Spending Power Rises to $1.8 Billion

CartoonNetworkNewGenerationsAccording to New Generations 2016Cartoon Network’s annual leading research study into children and parents, kids’ media consumption in Australia has increased over the past year, with their total spending power rising to $1.8 billion annually. [Read More...]

Main Cast Assembled for The Lego Ninjago Movie

LegoNinjagoMovieThe main cast has been put together for The Lego Ninjago Movie, the newest animated feature in Warner Bros. PicturesLego franchise. Dave Franco, Justin Theroux, Fred Armisen, Abbi Jacobson, Olivia Munn, Kumail Nanjiani, Michael Peña, Zach Woods, and Jackie Chan. [Read More...]

Tech Deck Partners with Street League Skateboarding Foundation

Tech Deck LogoSpin Master Corp.’s Tech Deck brand is an official partner of the Street League Skateboarding Foundation (SLSF). The partnership will see the two companies create new fundraising opportunities to support SLSF efforts to build free, public skate plazas to create healthy communities. [Read More...]

News

David Gibson Wins 2016 North American Scrabble Championship

The North American Scrabble Players Association crowned David Gibson of South Carolina as the winner of the 2016 North American Scrabble Championship. Gibson outscored 400 other Scrabble players, including previous champions Matthew Tunnicliffe and Joel Sherman, and holds the title for the second time, first winning in 1994. He won the championship trophy and $10,000. [...]

Jakks Pacific Engages Liolios to Expand Strategic Investor Relations Program

Jakks Pacific Inc. engaged Liolios Group to lead an expanded strategic investor relations and financial communications program.

CPSC To Exempt Certain Plastics From Phthalates for Toy Testing

As part of its mandate to reduce third-party testing costs for toy and children’s products manufacturers, the U.S. Consumer Product Safety Commission (CPSC) is set to vote this week on a Notice of Proposed Rulemaking exempting four plastics from phthalates testing, according to the Toy Industry Association (TIA). TIA has led advocacy on this issue, [...]

Read More News Posts...

Articles

screenshot-1

Eight Reasons Why Pokémon Go Is Succeeding Where Toys Have Failed

If you haven’t noticed the runaway success of Pokémon Go this past week, you’re living under a rock. Look outside—all those people looking at their phones, glancing around, and walking slowly into traffic (hopefully not) are playing the hottest new augmented reality (AR) game. The word on the street is that this is the future [...]

SeanMcGowan

Being Smart About Smart Toys

What manufacturers should do to stay on top of this evolving toy category. by Sean McGowan, founder, SMG Leisure Toys featuring tech elements such as sound chips, programmability, or the ability to communicate with other toys are not new, but for the last few years, smart toys are eating up more and more shelf space. [...]

Justin_Headshot

Summer Toy Trends

New toys and games hitting shelves will inspire summertime play whether kids are at home, on vacation, or at the playground. The Toy Industry Association (TIA) spoke with industry experts to gain insight into what’s trending in outdoor play, what indoor playthings encourage creative skill-building and learning, and the top franchises and licenses expected to [...]

Read More Articles...