Sweet Suite 2016

Lego Dimensions Expansion Packs Based on The Lego Batman Movie and Knight Rider Set for February Release

LegoDimensionsBatmanExpansionsWarner Bros. Interactive Entertainment revealed details around its three highly collectible Batman-themed expansion packs for Lego Dimensions that will be available on Feb. 10. The Lego Batman Movie Story Pack, Excalibur Batman Fun Pack, and Knight Rider Fun Pack will allow players to customize their playing experience to mix and match their favorite characters and universes with full compatibility. [Read More...]

Welspun Secures Patent for New Line of Augmented Reality Home Décor

TiltLogoWelspun has secured the “Interactive Textile Article and Augmented Reality System” patent, which protect Welspun’s new product line Tilt. The patent covers a system that has textile material with a design motif and an augmented reality software application. The software application is designed to allow a user to scan the design motif on the textile material, and enter an augmented reality portal that is thematically related to the design motif. [Read More...]

Auldey Toys Partners to Create Regal Academy Fashion Dolls

Auldey Toys of North America will be the master toy licensee for Regal Academy, an animated television series created by Rainbow and currently airing on Nickelodeon.

Designed for kids ages 5 and older, the full line of fashion dolls will launch next year and will include TV and marketing support. The Regal Academy toy line will be unveiled at next week’s Fall Toy Preview in Dallas.

The Toy Insider Unveils 2016 Hottest Holiday Toys

The Toy Insider 2016 Gift GuideThe Toy Insider unwrapped its 11th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2016 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and STEM 10. With many options for kids of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

“At The Toy Insider, we know play, and the toys in our holiday gift guide will have kids laughing, learning and playing in meaningful ways,” says Laurie Schacht, co-publisher and Chief Toy Officer, The Toy Insider. “Playtime is all about bringing the whole family together, and whether it’s an engaging new board game, an interactive play set, or an adorable tech pet, the toys on our list will get everyone having fun all season long and well into 2017.”

Click here to see the full guide!

Playmobil, DreamWorks Partner for How to Train Your Dragon Building Sets

PlaymobilHTTYDPlaymobil and DreamWorks Animation signed a licensing agreement for How to Train Your Dragon with a collection of original Playmobil sets die to release next fall. The deal marks the first time Playmobil’s product line will include licensed play sets inspired by an entertainment property. [Read More...]

TIA Announces New Dates for Fall Toy Preview 2017

The date for next year’s Fall Toy Preview is slated to take place from Monday Oct. 2 to Thursday, Oct. 5 at the Dallas Market Center in Dallas, according to the Toy Industry Association (TIA). The dates were carefully selected with the needs of TIA members in mind, says Jay Foreman, president of The Bridge Direct and chair of TIA’s Trade Show Committee. [Read More...]

Spin Master to Reveal Hatchimals on Hatch Day

hatch daySpin Master Corp. will unveil Hatchimals on Oct. 7, where consumers will be able to see and purchase the toy line for the first time at major retailers and on spinmaster.com.

Hatchimals integrate the company’s technology to bridge multiple play patterns. So far, Spin Master has only revealed the toy’s egg-shaped exterior publicly. Kids will be able to select the color and species of the Hatchimal egg, but what’s inside will only be revealed by holding and hatching the egg.

News

Play_EXPERT

ASTRA Certifies 28 New Play Experts

The American Specialty Toy Retailing Association (ASTRA) has chosen 28 specialty toy retailers, sales representatives, and manufacturers to earn the ASTRA Certified Play Expert credential during ASTRA’s first in-person certification workshop held from Sept. 10 to 11 in Chicago, Ill. The CPE Workshop provides networking opportunities, dynamic discussions, and hands-on activities to further support the [...]

Toy Industry Foundation, Nemours Children’s Health System Launch Research Project

The Toy Industry Foundation (TIF) and Nemours launched a year-long partnership. With the support of a $400,000 grant from TIF, Nemours will explore the impact of trauma-informed patient care and the role of play in helping kids and families heal and cope while in the hospital. Research findings will be used to develop a program  [...]

SuperWings

Super Wings TV Series Now Available on Amazon Prime Video

Janson Media brings the animated TV series Super Wings to the U.S. via Amazon Prime video streaming. The show targets preschoolers and follows a plane named Jett as it delivers packages to children across the world.

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Articles

MaryHead

Board Games Continue Down a Winning Path

by Mary Couzin, founder, SMG Leisure Many game industry experts consider this the golden age of board games. History will decide if the moniker sticks, but one thing is for sure: Games and puzzles were the fastest-growing toy category last year, climbing 11 percent to $1.6 billion, according to The NPD Group. This year, game [...]

LegoFriends

Construction Toys Build Up Success

by Sean McGowan, founder, SMG Leisure The construction category accounted for about 10.5 percent of total U.S. toy industry retail sales in 2015, according to The NPD Group. The category rose 9 percent in 2015, on top of a rise of 11 percent in 2014. Over the past 15 years or so, construction toys have been [...]

Betty Spaghetty dolls, from Moose Toys

Fresh, Fierce, and Fabulous: Innovative and Classic Dolls to Spur Sales Through Q4

by Kristin Morency Goldman, communications specialist, Toy Industry Association This spring, The NPD Group reported a 16 percent uptick in doll sales for the first quarter of the year, and industry experts at BMO Capital Markets predict that doll sales will continue to grow by about 10 percent overall this year, thanks to a slew [...]

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