Sweet Suite 2016

NBC Revs Up Global Merchandize Program for Fast & Furious

NBCUniversal Brand Development and NBCUniversal Consumer Products will debut a new vehicle toy line with Mattel, as well as an extensive cross-category merchandising program for the Fast & Furious franchise next year. The toy line will feature the characters, vehicles, and original environments from all the films. Additionally, Jada Toys will continue to create die-cast Fast & Furious vehicles for collectors.

Other partners, categories, and updates for the franchise will be announced throughout the year. The eighth Fast & Furious film will release in theaters on April 14, 2017.

Disney Unveils Elena of Avalor Product Line

Elena-Photo-1-651x1024Disney Consumer Products and Interactive Media unveiled its new product line inspired by Disney Channel’s upcoming animated TV series Elena of Avalor, which debuts Friday, July 22The Disney Store Michigan Ave. location in Chicago commemorated the launch of Elena of Avalor products in store by creating a custom window display with art from the series. Actress Jenna Ortega, who voices Elena’s younger sister, Isabel, and stars on Disney Channel’s Stuck in the Middle, was there to help unveil the new design to fans. [Read More...]

Mattel Introduces American Girl Line Geared Toward Younger Audience

unnamed-1Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read More...]

Disney Expands Frozen Franchise with New Books, Shorts, and Digital Extension

FrozenDisney will expand on the animated feature Disney Frozen with Frozen Northern Lights, an original story from the kingdom of Arendelle, spanning a collection of books, animated shorts from The Lego Group, and new digital extensions. Beginning in July, Frozen fans will follow Anna, Elsa, Olaf, Kristoff, and Sven on an adventure to restore the glimmer of the Northern Lights. [Read More...]

Cra-Z-Art Launches Sqand

CraZArtSquandCra-Z-Art launched Sqand in the U.S and global markets. Sqand allows kids to create, sculpt, and display underwater scenes in a toy aquarium with specially-formulated sand. Out of water, the sand becomes dry. There line includes two different play sets and a refill kit, each sold separately. [Read More...]

Playmobil to Launch Ghostbusters Toy Line

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Ghostbusters™ & © 2016 Columbia Pictures Industries, Inc. All rights reserved.

Playmobil and Sony Pictures Consumer Products partnered for a toy line based on the original Ghostbusters brand. Set for launch next year, the line will include play sets inspired by the blockbuster classic films. [Read More...]

Cartoon Network To Launch Adventure Time Lego Set

Cartoon Network’s series Adventure Time will be available in Lego form early next year. Adventure Time fans can look forward to owning their very own Lego set from concepts generated by the fan-fueled Lego Ideas crowdsourcing platform. [Read More...]

Logo Revealed for My Little Pony: The Movie

My Little PonyHasbro officially revealed the My Little Pony: The Movie logo at Licensing Expo in Las Vegas. The movie will feature the voices of the original Mane 6 from the TV series, Emily Blunt, Kristen Chenoweth, Liev Shrieber, Taye Diggs, Uzo Aduba, and Michael Pena.

This will be the first time in which the characters of My Little Pony: Friendship is Magic will appear in a feature film. The movie hits theaters on October 6, 2017.

Finding Dory Breaks Box Office Records

unnamedFinding Dory debuted at No. 1 at the domestic box office this past weekend. The Finding Nemo sequel earned $135.1 million and now stands as the biggest animated opening of all time, and the second-largest June opening of all time. [Read More...]

Global Licensed Toys Market is Growing as it Heads into Licensing Expo 2016

The dollar sales of licensed toys grew 11 percent from January through May, according to the NPD Group. Last year, the overall toy industry grew seven percent during this time.

The top toy license so far this year is Star Wars, whose sales have more than doubled over the past year, followed by Disney’s Frozen. For 2016 films, Batman v Superman: Dawn of Justice is the top selling toy license followed by Captain America: Civil War.

Marvel Unveils World Merchandising Program for Guardians of the Galaxy Franchise

3255296 2Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read More...]

Educational Insights, Night & Day Studios Partner for Peekaboo Barn Board Game

Peekaboo BarnNight & Day Studios awarded a license for its flagship preschool brand to Educational Insights, which will produce a Peekaboo Barn board game for toddlers. Peekaboo Barn was one of the first early childhood apps for mobile devices, and is now one of the first preschool brands to debut as an app and expand its reach through consumer products licensing. [Read More...]

Edge Brands Makes a Splash with Splatoon Deal

EDGE BRAND logoEdge Brands Ltd. partnered with Nintendo to create a new line of water blasters based on the video game Splatoon.

Splatoon is a third-person shooter game centered around characters known as inklings who can transform back and forth between humanoid and squid form. The characters hide, climb walls, and travel through colored ink.

The new Splatoon line will introduce four water blasters inspired by the game with new features that will be fun for both fans and collectors alike.

Local Toy Industry Volunteers Roll Up Their Sleeves to Help 25,000 Foster Children

TIA Play Your PartThe Toy Industry Foundation (TIF) and National Court Appointed Special Advocate Association (CASA) partnered at TIF’s annual Play Your Part event on June 16. Volunteers from nearly 30 toy companies helped to sort, wrap, and pack toys for 25,000 foster care children in Southern California and seven additional states. In addition, hundreds of Los Angeles-area foster children were on-site at the event to receive dolls, games, puzzles, arts & crafts, and other skill-building playthings. Manufacturers and retailers donated all toys to TIF’s Toy Bank with the goal of providing comfort to children awaiting placement in permanent homes.  [Read More...]

Zuru Toys Launches Hamsters in a House Collection Exclusively at Toys “R” Us

未标题-1Zuru Toys debuted its new line Hamsters in a House, which is available exclusively online now at Toysrus.com and will launch at Toys “R” Us stores on July 1.

The collection is designed for kids ages 4 and up and includes nine two-inch-sized hamster characters, neon colored mini play sets, deluxe play sets, and a track system. [Read More...]

WIT Announces Additions to Board of Directors and New Advisory Board Members

WITWomen in Toys, Licensing, and Entertainment (WIT) amplified its board of directors with new members, and added new advisory board members and chapter chairs due to the organization’s growth.

New appointments from top industry companies will bring their expertise and contributions to WIT’s board of directors as WIT continues to expand. They include:  [Read More...]

RMG Signs Jazwares as Master Toy Licensee for Tiniez

TiniezRichmond Management Group signed licensing partners for Tiniez to launch Fall 2017. Tiniez is an aspirational lifestyle brand that empowers girls around the world to be themselves, make their mark, and follow their dreams. There are more than 100 characters, each with her own aspiration and backstory.  [Read More...]

News

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Sony Pictures Animation Launches Animated Series, Films Through 2018

Sony Pictures Animation is set to launch a slate of five theatrical features, three TV series, and one direct-to-video film through 2018. Theatrical features include Smurfs: The Lost Village, Emojimovie: Express Yourself, The Star, Hotel Transylvania 3, Spider-Man, and Ghostbusters. Animated series includeGhostbusters: Ecto Force, Cloudy With a Chance of Meatballs; and Direct-to-Video includes Surf’s Up 2: WaveMania.

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Diverse Insights Presents: The Tokyo Toy Fair Report 2016

Steve Starobinsky from Diverse Marketing attended this year’s Tokyo Toy Fair. The following are the trend clusters he identified at the event: Novelty Cat Items: The top industry embraced item was the Do Re Mi Fa Cat from Takara Tomy, also recognized by the Japanese Toy Association as the winner for the top toy for kids [...]

Toy Preview Month Takes Place this September

The Toy Industry Association (TIA) dubbed September 2016 “Toy Preview Month” to mark product preview meetings slated to take place across the nation throughout the month, culminating with TIA’s Fall Toy Preview event in Dallas.

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Articles

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WIT Stories: June 2016

Every month, Women in Toys, Licensing, and Entertainment (WIT) turns the spotlight on members who are making an impact in toys, licensing, and entertainment and within the organization. These members exemplify leadership, commitment to the industry and the mission of WIT, and it are proud to recognize and celebrate their diverse talents and contributions through their [...]

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Swedish Toy Retailer Believes Toys and Baby Products Should be Sold Together

By Lena Hedö Kungen’s Kurva Shopping Centre, just outside of Stockholm, is Sweden’s largest commerce site. This is where Peter Stenlund opened his sixth store one year ago—only 600 meters from another shop in the same retail chain, and with several other competitors close by. “If you are confident and believe in your concept there [...]

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Game of Drones

Drones compete to be top dog in the R/C aisle by adding extra features, gaming, and more. Winter is coming—well, at least for the toy industry, which is constantly looking forward to Q4—and toy manufacturers are always competing to provide the best products at the best price. Last year, we saw an influx of drones [...]

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