Toy Fair 2017

C2C Studios

Jazwares Makes Donation to Massachusetts DCF

jazwareslogoJazwares donated 8,000 toys to children in the Massachusetts Department of Children and Families (DCF). The toys will be distributed to DCF locations in Holyoke, North Central, New Bedford, and Pittsfield in the state.

The donation was arranged with Boston Red Sox player David Price and his foundation, Project 14. The Red Sox will celebrate the team’s 14th annual Christmas at Fenway event on Dec. 10 with gift donations to kids, visits from players at Boston-area hospitals, and the collection of warm winter gear at Fenway Park for kids in need.

Adam Woods Joins Zuru as Creative Director

Adam WoodsAdam Woods joined Zuru as creative director. In this new role, Woods will be responsible for launching new brands, growing existing product lines, and solidifying the company’s collectibles portfolio. [Read More...]

Mattel Funds Therapeutic and Adaptive Play in Children’s Hospitals

CHA.logo_compositeSix children’s hospitals were selected to receive grants from Mattel Inc., totaling in $67,500 for programs that integrate adaptive play and provide sensory distraction as a means to facilitate therapeutic treatment. The Mattel Grants Program is in its fourth year and has awarded more than 30 grants totaling nearly $450,000 through its partnership with the Children’s Hospital Association (CHA). [Read More...]

Scholastic to Publish Picture Book by R.L. Stine and Marc Brown

MaryMcScaryScholastic acquired world rights to a picture book by Goosebumps author R.L. Stine and illustrator Marc Brown. Orchard Books will publish Mary McScary—Stine and Brown’s second picture book collaboration—in September.

Spiffy Pictures Names TOMY International as Master Toy Licensee for Nature Cat

NatureCatSpiffy Pictures signed a licensing agreement with TOMY International for the PBS KIDS series Nature Cat on the heels of a multi-season greenlight. TOMY is now the master toy licensee for categories including plush, figures, play sets, and role-play for mass and specialty retail channels. [Read More...]

GoFundMe Campaign Raises Money for Licensing and Toy Industry Veteran in Need of Life-saving Liver Transplant

16305130_1480203026.8682A GoFundMe campaign is raising money for licensing and toy industry veteran Lauren Whitehead, who has recently been hit with a catastrophic illness and is in need of a liver transplant.  [Read More...]



Holiday Spending Kicked into Gear Week Before Thanksgiving

According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, the week before Thanksgiving proved to be important for retail this holiday season. Following a lackluster couple of weeks, sales in the third week of the holiday season lined up with dollar sales during the same week last year.

Toy Business Forum to Provide Sales Coaching at Spielwarenmesse

The Toy Business Academy at Spielwarenmesse will take place on Feb. 4 at the Toy Business Forum, giving retailers an opportunity to give their sales teams professional training. Sales Coach Jörg Winter will teach participants how to deal with customers.

Toy Industry Donates More Than $250,000 in Toys

The Toy Industry Foundation (TIF) appeared on NBC’s TODAY Show on Nov. 29 to celebrate the toy companies who donated more than 10,000 toys and games to the TODAY Show’s annual Holiday Toy Drive. The donation is valued at $255,000.

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WIT Stories: November 2016

Every month, Women in Toys, Licensing, and Entertainment (WIT) turns the spotlight on members who are making an impact in toys, licensing, and entertainment and within the organization. These members exemplify leadership, commitment to the industry and the mission of WIT, and it are proud to recognize and celebrate their diverse talents and contributions through their [...]

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The Five Mistakes You’re Making with Your Product Packaging

By Richard Carlow and Eugenia Chen, founding directors, C2C Studio You have a cool brand, an innovative toy, and a great logo—but is that enough? Packaging, when done right, is what draws the consumer’s attention. It makes an emotional connection with a child or parent and motivates them to buy. During our 20 years of [...]


A Time for Thanksgiving

by Richard C. Levy, president, Richard C. Levy & Associates, LLC As Thanksgiving approaches, I am motivated to compose an open letter to the toy industry, including all of my past and present partners, especially my wife, Sheryl, associates, and corporate and trade executives, with whom I have had the pleasure to work during 38 [...]

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