Ahead of the release of PS Vita Pets for the PlayStation Vita, a new mobile app, Puppy Parlour, lets players run their own puppy-pampering parlor. Each day brings a new dog, and players will be tasked with meeting their specific needs through a range of activities such as taking them for a walk, showering and feeding them, and playing games.
The games include Dream Chase, which is a race to collect golden bones, and Snack Balance, in which players tilt their device to keep the dog steady as it balances a tasty treat on its nose. Completing these games and looking after the dogs earns points that can be used to upgrade the parlor, as well as unlock new items and clothes.
Players can also unlock exclusive costumes that can be transferred over to PS Vita Pets when the full game arrives in June.
Mattel reported 2014 first quarter financial results, which included a decline in worldwide sales for Barbie, but strength in some of the company’s other girls brands. For the first quarter, worldwide gross sales for Mattel girls and boys brands were $656.9 million, down 5 percent versus the previous year. This included a decline in worldwide [...]
The Chicago, Ill., headquarters of Radio Flyer Inc. has received platinum certification for its Leadership in Energy and Environmental Design (LEED). Focused on environmentally sustainable practices, the certification acknowledges key design decisions, including the renovation of existing warehouse space, dedicated on-site recycling areas, and geo-thermal heating and cooling systems. Radio Flyer renovated 70,000 of its [...]
Jakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year. “We accept this award with gratitude and look forward [...]
March 3, 2014 By Magdalene Michalik
With kids today constantly craning their necks down toward their iPhones and tablets, sometimes the perfect pick-me-up is a day at the park. But what parent wants to resemble a gym teacher or clutter up the car with a ton of sporting equipment just to keep their kids busy? Thanks to Babak Forutanpour, they don’t [...]
January 30, 2014 By Ali Mierzejewski
Dear Toy Industry, Hope all is well! I’m writing to you from the App Store, where Toca Boca just had the biggest holiday season ever—we even landed in the Top 10! While the App Store is a space for digital products, so much of what you know about toys can be applied here—and there’s room [...]
November 19, 2013 By Ali Mierzejewski
Creata recently launched its new brand, Monster 500, exclusively at Toys “R” Us . The line features 10 characters that race for one of five teams in the Monster 500 speed competition. Each character will be sold as a small, 3-inch die-cast vehicle, but customers can also collect select large character feature vehicles standing 4 inches [...]