Rovio Entertainment, Apple, and the World Wildlife Fund are working together to support environmental efforts on the planet. From now until April 24, WWF will receive all proceeds from the in-app purchase of the WWF Pack in the Angry Birds 2 shop. The app is also supporting WWF’s conservation work with special content that highlights ocean protection, one of WWF’s key focus areas. The game now features a special spell and new themed level, where the flock of birds square off against overfishing pigs.
With the Angry Birds Movie set to launch in May, Sony Pictures has teamed up with promotional partners around the world to create a campaign building on the global appeal for the brand. In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value. [Read More...]
Spin Master has acquired the Toca Boca and Sago Mini companies from the Bonnier Group of Sweden. The transaction will close on May 2. Toca Boca has released 32 apps in 215 countries since its launch in 2011, and Sago Mini has released 16 apps that have been downloaded more than 13 million times. [Read More...]
Sonic and Nintendo have partnered to bring Mario and Luigi to kids’ meals across the country. Between April 19 and June 30, Sonic Drive-Ins are offering customers a toy based on the Mario & Luigi: Paper Jam game with each purchase of a Wacky Pack kids meal. [Read More...]
This summer, Kohl’s will sell children’s books from author and illustrator Salina Yoon as part of the Kohl’s Cares collection. The books and complementing accessories are priced at $5 each, with all of the profits benefiting kids’ health initiatives nationwide. The collection, which has raised almost $300 million to date, is available at all Kohl’s stores nationwide and Kohls.com now through the end of June. [Read More...]
The new Horses & Hearts Riding Club Collection at Build-A-Bear Workshop features realistic horses and accessories. The accessories include saddles, stables, bridles, and more. The horses’ manes and tails can be styled with a brush and hair extensions.
Barbie will celebrate Take Our Daughters and Sons to Work Day on April 28 with a #YouCanBeAnything campaign in Canada. From April 28 to May 2, Barbie encourages families across Canada to share photos on Facebook and Twitter of kids living out their career ambitions using the hashtag #YouCanBeAnything. They can also upload their photo to the You Can Be Anything [...]
Toy Industry Association (TIA) representatives and several TIA members met with members of federal congressional offices and the Environmental Protection Agency to discuss the passage of Toxic Substances Control Act (TSCA) reform legislation. TIA led the TSCA Advocacy Day to encourage key policymakers to collaborate, finalize legislation, and propose a joint bill to President Obama, [...]
Hasbro Inc. announced the company’s plans to relocate and expand its West Coast presence. The company will move from its 45,000-square-foot North Hollywood Way office in Burbank, CA, to an 80,000-square-foot office space on 3333 West Empire Ave. in Burbank’s Media Studios North office park. Media Studios North is a 1.2 million-square-foot office park owned by Shorenstein Properties LLC and The Worthe Real [...]
April 14, 2016 By Ali Mierzejewski
Drones compete to be top dog in the R/C aisle by adding extra features, gaming, and more. Winter is coming—well, at least for the toy industry, which is constantly looking forward to Q4—and toy manufacturers are always competing to provide the best products at the best price. Last year, we saw an influx of drones [...]
April 14, 2016 By Maddie Michalik
Feature plush has come a long way, expanding far beyond plush toys that just talk or make sounds. This year, plush are more realistic and interactive than ever. Last year, most interactive plush introductions responded to touch, voice, or movements. This year, companies continue to raise the standard, taking plush to the next level.
April 14, 2016 By Guest Blogger
The Toy Book spoke with Richard Martinez, president, Hansa North America, about what sets the plush company apart. Tell me about Hansa’s background. Inspired by our mission to educate today’s generation and future generations on the need to preserve and protect nature’s wildlife, Hansa’s artisans have lovingly designed and hand-crafted the world’s largest collection of [...]