Jay@Play Launches FlipaZoo Singing Contest

FlipAZooSingingContestJay@Play is launching a FlipaZoo Sings, a singing contest where fans are encouraged to take a video singing the FlipaZoo theme song and upload it to social media to be featured in the brand’s next commercial.

The contest starts today and will run through May 29. Participants can enter by uploading a video URL, singing the FlipaZoo theme song with their favorite FlipaZoo animal to the Facebook contest page using the hashtag #FlipaZooSings. The winner and runner ups will be announced on June 1.

Schleich Celebrates #TakeYourKidstoWorkDay

Schleich is celebrating take your Take Your Kids to Work Day with an adorable video showing what happens when kids come in and take over the toy company for the day. From wearing oversized safety vests to hand painting figurines, the Schleich office was full of excitement and smiling kids showing the grown-ups how it’s done.

Morgan Spurlock to Host 7th Annual Designer Toy Awards

DesignerToyAwardsClutter Magazine will bring The 7th Annual Designer Toy Awards (DTAs), fueled by Lagunitas Brewing Company, to Webster Hall on Friday, May 19. The DTAs will kick off the inaugural Five Points Festival, a toy and comic art convention curated by Clutter, on May 20 and 21. Morgan Spurlock, an Academy Award-nominated writer, director, producer and toy collector is hosting this year’s awards. [Read More...]

Nintendo, McDonald’s Partner for Happy Meal Toys

NintendoHappyMealNintendo is partnering with McDonald’s to bring some of its iconic characters to Happy Meals. Running through May 22, anyone who purchases a Happy Meal at participating McDonald’s restaurants across the U.S. will receive one of eight toys based on Super Mario characters. These classic characters are also featured in the upcoming Mario Kart 8 Deluxe game for Nintendo’s newest system, Nintendo Switch. [Read More...]

NPD Reports March 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Feb. 26 to Apr. 1, 2017 grew 24 percent to $1.36 billion compared to last year, according to analysis from The NPD Group. [Read More...]

Beverly Hills Teddy Bear Co. to Offer Custom Surprizamals

teddyThe Beverly Hills Teddy Bear Co. is now offering custom Surprizamals through its Custom Plush division. Businesses can now order custom-made Surprizamals.

Surprizamals are stuffed animals that are wrapped in custom labels. Though there are a variety of animals in a given Surprizamal series, the animal itself remains a mystery until opened. [Read More...]

Genius Brands Enters Broadcast License Deal for Rainbow Rangers

genius_rainbowrangersGenius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and the Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price as global master toy partner for the brand. [Read More...]

Mattel, Lappset to Open Mattel Play! Theme Park in the Netherlands

Lappsett-GroupMattel Inc. will open Mattel Play!, an interactive, indoor family entertainment center, in Sevenum, Netherlands set to open this fall. The theme park will feature play zones based on several Mattel characters including Thomas & Friends, Fireman Sam, Angelina Balerina and Bob the Builder. [Read More...]

Aqua Dragons Enters Distribution Agreement with Paradigm8697

World Alive entered a distribution agreement with Paradigm8697, which will market and distribute Aqua Dragons in Space and other World Alive products across the U.S.

The deal follows a successful Kickstarter campaign based on Aqua Dragons hatch-and-grow science kits. On April 17, World Alive reached its crowdfunding goal and launched 13.8 million Aqua Dragon kits into space from Aragon, Spain. [Read More...]

Flybar Acquires Swurfer

Flybar Inc., “The Original Pogo Stick Company,” acquired the Swurfer IP, brand, and assets.

The Swurfer board is engineered for surfing the air, combining the tree swing play with swings and board sports. The announcement marks Flybar’s first acquisition under new management established in 2015.

The Toy Association Launches Major Rebrand

PrintThe Toy Association, formerly known as the Toy Industry Association, launched a major rebrand with a new mission statement and new name.

The organization’s new tagline, “Inspiring Generations of Play,” and its new mission statement to be “a unifying force for members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play,” underscores more than 100 years of the Association’s service. [Read More...]


Jakks Pacific Closes $19.3 Million Sale of Common Stock to Joint Venture Partner Hong Kong Meisheng Culture Co. Ltd.

Jakks Pacific today closed the sale of 3,660,891 shares of the company’s common stock to Hong Kong Meisheng Culture Co. Ltd. for a total purchase price of $19.3 million; and that Xiaoqiang Zhao, executive director of Hong Kong Meisheng Culture Co. Ltd. and chairman of the board of its parent company Meisheng Cultural & Creative Corp. Ltd., joins Jakk’s board of [...]

Mattel Reports Q1 Financial Results

Mattel Inc. reported first quarter 2017 financial results, showing a worldwide net sales and gross sales were down 15 percent versus Q1 2016. There were lower sales in North America and Europe, partially offset by strong performance in Asia Pacific (net sales and gross sales up 17 percent as reported), and continued momentum in Latin America (net sales down 1 percent and [...]


MarcoPolo Learning Secures $8.5 Million in Series A

MarcoPolo Learning raised $8.5 million in Series A funding, with proceeds to be used for expanding the company’s suite of early childhood apps and producing and distributing original animated series in partnership with Boat Rocker Media. The financing round was led by Boat Rocker Ventures, the studio behind Orphan Black and The Next Step. Other investors include Horizons [...]

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Flying High-Tech

Toy Drones Fly to New Heights Although it seems like they’re becoming commonplace in the R/C aisle, the concept of a flying R/C is actually still quite novel in the category. The progression from ground R/C to difficult-to-fly helicopters to slightly more stable quadcopters led us to where we are now: within constant search of [...]

Teddy Ruxpin, from Wicked Cool Toys

Let Plush Do the Talking

How Storytelling Plush Is Sparking Imagination in a New Generation of Kids Thanks to a backlash against tech-toy overload, classic play is alive and well. Plush is among the most traditional of classic toys, and is reaping the benefits of millennial parents’ desire to reign in the tech, yet still provide innovative and nostalgic toys [...]

Katarzyna Wawer of Smily Play stated that all of the company’s products offer good quality, play value, and parental guidelines for a reasonable price.

Kids Time Fair 2017: A Look Inside Central and Eastern Europe’s Largest Toy Fair

by Reyne Rice and Lena Hedo The largest trade show for toys, games, and children’s products in Central and Eastern Europe, Kids Time 2017, was held in Kielce, Poland, from Feb. 23 to 25. The eighth annual international fair featured toys and products for babies and children, and recorded double-digit growth in key measurements, including more [...]

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