Sweet Suite 2016

TIF, National CASA, Local Chicago Toy Companies Team Up For Play Your Part Event

e1526791-5bf9-4c7f-afbf-f477ce13729cMore than 400 Chicago area kids living in foster care received brand-new toys and an afternoon of play at a Play Your Part—Chicago event, hosted by the Toy Industry Foundation (TIF), National Court Appointed Special Advocate Association (National CASA), and CASA of Cool County. Toy industry volunteers, donors, and sponsors from more than 25 local toy companies were at the event on Wednesday, July 27 at U.S. Cellular Field. [Read More...]

TIA Publishes Annual Report

TIA LogoThe Toy Industry Association (TIA)’s 2015 Annual Report is now available online. Highlights include advocating for the Toxic Substances Control Act, which President Obama recently signed into law; donating toys to 1.1 million children in need through the Toy Industry Foundation; a record-breaking membership base of 987 companies; and leading town hall meetings across the U.S. for members. [Read More...]

Moose Toys Expands Qixels Line

6d6b8286-a7fa-4e4b-904c-00e41b068c44Moose Toys is growing its Qixels activity line with the Qixels 3D Maker, a tool to let kids create 3-D, pixelated 8-bit designs. Kids can create 3-D characters of their favorite animals, space ships, bugs, monsters, and more. [Read More...]

Build-A-Bear Launches Mixters

Build A Bear MixtersBuild-A-Bear Workshop unveiled its newest property, Mixters, where kids can mix and match pieces to create their own personalized monster. The first Monsters Mixers line includes two body options, four leg designs, and four arm styles, which are sold together as a set.

Additional Monster Mixers parts—including hands, feet, wings, a monster sound chip, and costumes—are sold separately. The exclusive Mixters in-store play experience allows guests to choose a body, pick legs, and grab arms of their choice to customize their new furry friends from head to toe.

Monster Mixers officially launched today at Build-A-Bear Workshop stores and online in the U.S. and the UK. Guests can make their monsters online with the Make A Mixter digital experience that mimics the in-store process.

Lego Dimensions Reveals Upcoming Expansion Packs, New Video Series

08fa3a51-50ab-473f-bcec-3ba1756df08eLego Dimensions will launch six collectible expansion packs and a new video series, announced at San Diego Comic-Con (SDCC) this past weekend.

The expansion packs will launch on Nov. 18 and will include the Fantastic Beasts and Where to Find Them Story Pack and Fun Pack; Sonic The Hedgehog Level Pack; Gremlins Team Pack; E.T. The Extra-Terrestrial Fun Pack; and The Adventure Time Fun Pack. Lego minifigures in each of the expansion packs will also come with golden Toy Tags, which unlock a Battle Arena within the Adventure World. [Read More...]

Rubie’s Introduces Ghostbusters Costume Collection

RubiesGhostbustersUnder license with Columbia Pictures, Rubie’s Costume Company launched officially licensed costumes, t-shirts, wigs, accessories, and masks based on the latest installment of the Ghostbusters franchise.

The Ghostbusters Collection is available in child sizes and adult standard, deluxe, and ultra-deluxe styles. Inspired by the movie’s main characters—Abby, Erin, Jillian, Patty, and Kevin—the costumes are specially designed to reflect the one-piece jumpsuits worn in the film. The adult female costumes include four individual nametags to transform transform into different Ghostbusters characters. In addition, the collection also offers the new ghostly characters Rowen and Sparky.

The new line will be available this Halloween season, along with the Classic Ghostbusters Collection.

Madame Alexander Named Brand Toy Partner for GBI’s SpacePOP

SpacePOP_StyleGuide_2016.05.06_RGBFollowing the June 20th YouTube launch of SpacePOP, Genius Brands International Inc. (GBI) continues to expand the licensing, merchandising, and retailing program for the tween brand. As the newly-appointed toy partner for SpacePOP, Madame Alexander Doll Company will create a line of fashion dolls and figures based on the brand’s main characters. [Read More...]

NPD Says U.S. Toy Industry Mid-Year Sales Grow More Than 7 Percent

The U.S. toy industry grew 7.5 percent in the first half of this year, outpacing last year’s mid-year and annual growth rates, according to The NPD Group. NPD estimates that the industry will grow approximately 7 percent, or $1.4 billion, for full-year 2016.

vcsPRAsset_520707_126670_1e732e38-e10c-40ae-b27a-7b9633991b38_0 [Read More...]

Wild Republic Unveils New Look

Final WR_LogoWild Republic revealed its new logo to coincide with the company’s growth.

The original logo, which made its debut in 1999 with it popular hanging monkey line, represented the company’s line of stuffed animals. The new logo is a vivid orange, with the monkey hanging inside the “D” of Wild. The color stands for adventure, while the new monkey stands for the company’s realism of each species in its products.

Cartoon Network Offers Exclusive Shopping Opportunities at San Diego Comic-Con

7b6658ff-5755-41dc-a869-86d3db4eeb73Cartoon Network and Adult Swim introduced exclusive products, giveaways, and signings at San Diego Comic-Con. Cartoon Network Enterprises unveiled a roster spanning comic books, clothing, and toys.

The list of partner exclusives and limited first-runs includes Boom! Studios, Funko, IDW, Insight Editions, J!nx, Kidrobot, Mondo Tees, Oni Press, Penguin, PhatMojo, Spin Master, Titan Merchandise, WeLoveFine, and Zag Toys.  [Read More...]

Digital Domain, DreamWorks Animation Partner to Bring Iconic Characters to Virtual Reality

Digital Domain Holdings Ltd., parent company of Visual Effects house Digital Domain, has struck a deal with DreamWorks Animation to produce virtual reality content and experiences for characters, including Shrek and Kung Fu Panda.

As part of its global strategy for the U.S., China, and beyond, Digital Domain also recently purchased Immersive Media Ventures, specializing in 360-degree video capture and streaming, and the partner in the IM360 joint venture, as well as the Hong Kong production facility, PO.

ChizComm Appointed as Strategic Consultants for Augmented Reality Experience Launch

chizcomm_logo_finalChizComm Ltd. was brought on as a strategic consultant for Digital Howard Inc. as the company launches its original interactive app-based sci-fi gaming experience, Terracosm, in science centers across North America. [Read More...]

Just Play Signs on as Master Toy Partner for Floogals in the U.S. and Canada

FloogalsJust Play was named the master toy partner for Floogals, Zodiac Kids Studios’ animation series for the U.S. and Canada. Brand Activation Consulting helped secure the deal, as the consumer products agents for Floogals in the U.S. The 52 x 11-minute series launched on Sprout earlier this year.  [Read More...]

Hasbro Acquires Boulder Media Animation Studio

Hasbro acquired Boulder Media, an Irish animation company based in Dublin. Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney, and BBC. As a wholly-owned subsidiary, Boulder will continue to product animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro’s brands.

Mattel Named New Master Toy Licensee for Jurassic World

Image converted using ifftoanyNBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018.  [Read More...]

Eight Reasons Why Pokémon Go Is Succeeding Where Toys Have Failed

20160706012433!Pokemon_GoIf you haven’t noticed the runaway success of Pokémon Go this past week, you’re living under a rock. Look outside—all those people looking at their phones, glancing around, and walking slowly into traffic (hopefully not) are playing the hottest new augmented reality (AR) game. The word on the street is that this is the future of gaming. Perhaps it is. But it’s certainly not the first augmented reality game. The toy industry has been taking shots at this category for years with little to no success. At Toy Fair 2012, WowWee introduced its App Gear line. [Read More...]



Toys “R” Us Searches for President of Play

Toys “R” Us launched a nationwide hunt to fill the company’s newest job: President of Play. One kid between ages 9 to 13 will be selected to to spend a year playing with new toys and games and provide recommendations to parents and gift-givers. He or she will also serve as a Toys “R” Us spokesperson, sharing [...]

Turner Asia Pacific Seals Partnership with Globe Telecom to Launch Cartoon Network on Mobile

Turner Asia Pacific and Globe Telecom will launch two upgraded Cartoon Network apps, which will soon be available to Globe customers. An authenticated version of the Cartoon Network Watch and Play app unlocks its full functionality, including a live stream of the channel and additional video-on-demand (VOD) content. Cartoon Network Anything will also be bundled, [...]


Spin Master Gets Guinness World Records Title

Spin Master set a Guinness World Record for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones, with participants in Toronto, New York, Los Angeles, and Mexico City. All of the participants collectively sketched a set of stairs. 

Read More News Posts...



Being Smart About Smart Toys

What manufacturers should do to stay on top of this evolving toy category. by Sean McGowan, founder, SMG Leisure Toys featuring tech elements such as sound chips, programmability, or the ability to communicate with other toys are not new, but for the last few years, smart toys are eating up more and more shelf space. [...]


Summer Toy Trends

New toys and games hitting shelves will inspire summertime play whether kids are at home, on vacation, or at the playground. The Toy Industry Association (TIA) spoke with industry experts to gain insight into what’s trending in outdoor play, what indoor playthings encourage creative skill-building and learning, and the top franchises and licenses expected to [...]


A New Landscape: How Smart Toys Are Changing the Toy Market

by Mykola Golovko, toys and games project manager, Euromonitor International Technology has a transformative impact on countless aspects of our everyday lives. The list of markets disrupted by technology and rapid innovation continues to grow, and as smart toys become more prevalent, significant shifts are expected in how the global toy market works. The changes [...]

Read More Articles...