THE LATEST ISSUE:

LA FALL TOY PREVIEW

The Toy Book‘ ‘s 41st volume rolls on!

Timed to the industry’s West Coast pilgrimage, this edition shines the spotlight on the season ahead with exclusive features, insights from top leaders, and our legendary new product showcases.

READ THE NEW ISSUE…

What’s New

‘Hot Wheels Matchbox Adventures’ Gears up for Fifth Season

September 5, 2025

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Exclusive

The Toy Insider’s 2025 Holiday Trend Preview

September 5, 2025

3 m

Stock This! 18 Hot Items Retailers Should Stock Right Now

September 5, 2025

2 m

Exclusive

Gabby’s Dollhouse Takes Center Stage

September 5, 2025

5 m

Exclusive

Raising the Bar: Should You Protect Your IP Outside of the U.S.?

September 5, 2025

2 m

Exclusive

PMI to Launch ‘Free Fire’ Collection in 2026

September 5, 2025

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Exclusive

Pig New World: Peppa Pig’s Evie-lution Begins

September 5, 2025

4 m

Exclusive

Toy Association Update: Live From the West Coast, It’s The Toy Building!

September 5, 2025

4 m

Exclusive

State of the Industry: Blockbusters & Booster Boxes

September 5, 2025

5 m

Exclusive

From the Editor: Once Upon a Time in Hollywood

September 5, 2025

3 m

Exclusive

The Toy Book’s LA Fall Toy Preview Issue Is Here!

September 5, 2025

2 m

PhatMojo Secures Global Toy Rights to Roblox Hit Grow A Garden

September 5, 2025

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TOY NEWS

Toys “R” Us to Add FAO Schwarz Boutiques in Stores

Beginning November 1, more than 500 Toys “R” Us stores will premiere FAO Schwarz in-store boutiques, filled with the company’s selection of toys. The boutiques will be located in the front of the 585 nationwide stores, guarded by the famous FAO Schwarz toy soldier, and featuring toys at price points ranging from $2.99 to $64.99.

October 27, 2009

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TIA Releases Webinar on Kids Leisure Time

The Toy Industry Association (TIA) has released a 25-minute webinar highlighting trends from the TIA-commissioned Kids Leisure Time III study, which explains how American kids ages 2-12 spend their leisure time. The NPD Group’s Anita Frazier, an industry analyst for toys and video games, leads the pre-recorded webinar, explaining the construct of the study and Read more…

October 26, 2009

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Spin Master Wins Business Visionary Award at Dreams and Promise Gala

The International Licensing Industry Merchandisers’ Association (LIMA) and the Children’s Brain Tumor Foundation (CBTF) presented the first-ever Business Visionary Award to Spin Master, Ltd at the annual Dreams and Promise Gala in Los Angeles. The award was presented to the toy and entertainment company at the event last week for their financial support toward a Read more…

October 26, 2009

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IMG Picked as Sesame Workshop’s Korea Rep

Sesame Workshop has named IMG as its licensing representative for Korea. IMG will oversee the Sesame Street brand in categories such as apparel, accessories, stationery, home décor, books, video, and audio. Bert and Ernie’s Great Adventures, a claymation series following the best friends, currently airs on Korea’s Educational Broadcasting System (EBS).

October 26, 2009

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New Ratchet & Clank Video Game

Insomniac Games is releasing a new Ratchet & Clank video game entitled Ratchet & Clank Future: A Crack in Time. The new game will be available exclusively for the Playstation 3. The game is set after Ratchet discovers Clank’s disappearance was engineered by Dr. Nefarious. After racing to rescue Clank, Ratchet finds out his best Read more…

October 23, 2009

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Reality Producer to Develop Lego Reality Shows

According to Variety, Lego reality shows are in the works. The magazine has reported that reality producer Scott Messick is partnering with the Lego Group to develop “nonscripted programming” based on the franchise. The reality shows will include a docuseries on the Lego Masters, a kids game show based on a new line of Lego Read more…

October 23, 2009

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Mattel Launches New Online Shopping Website

Mattel has premiered a new website that allows shoppers to buy its products directly. MattelShop.com features over 40 of the company’s brands including Matchbox, Polly Pocket, and High School Musical. Visitors to the website can shop by age, gender, brand, category, and play pattern to find a desirable product. The website also has links to Read more…

October 22, 2009

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Nickelodeon Acquires Global Rights to Teenage Mutant Ninja Turtles for $60 million

Nickelodeon has acquired global intellectual property rights to the television, film, and video game property Teenage Mutant Ninja Turtles. The company purchased the rights from the Mirage Group and 4Kids Entertainment, Inc. for approximately $60 million. Nickelodeon will develop a new CG-animated television series, as well as a feature film, based on the franchise. The Read more…

October 21, 2009

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Cookie Jar Group to Create Licensing Program for Harlem Globetrotters

Cookie Jar Group has been named the exclusive global licensing agent for the Harlem Globetrotters. Copyright Promotions Licensing Group (CPLG), Cookie Jar’s licensing division, will create and oversee a multi-tiered licensing program featuring vintage apparel, collectibles, sporting goods, trading cards, and interactive games. The Globetrotters will also return to animated television for the first time Read more…

October 21, 2009

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Domo Stars in Five Nintendo Video Games

Domo hits the video game screen in a series of five Nintendo DSi games starring the internet and pop culture superstar. Through a worldwide agreement (excluding Asia) between Big Tent Entertainment and Nintendo, the video game company is publishing and releasing Crash-Course Domo, Hard-Hat Domo, Pro-Putt Domo, Rock-n-Roll Domo, and White-Water Domo, which are available Read more…

October 20, 2009

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Warner Home Video to Exclusively Distribute Sesame Street

Warner Home Video (WHV) has been appointed the exclusive distributor of multiple Sesame Street titles as part of a multi-year, home entertainment distribution deal with Sesame Workshop. The agreement will begin on January 1 and includes the television show’s library, new content, EST, and Transactional VOD for distribution in the United States and Canada. Sesame Read more…

October 16, 2009

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Mattel Lead Paint Lawsuit Settlement to Exceed $50M

A landmark action settlement involving the largest recalls of children’s toys in history has been reached. Through the settlement, Mattel and Fisher-Price have agreed to provide refunds and other monetary relief to millions of families who purchased children’s toys made in China. The toys were recalled or withdrawn from the market in 2006 and 2007, Read more…

October 14, 2009

2 m

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