LATEST ISSUE:

Specialty Toys & gifts

Timed with Astra Marketplace & Academy in Milwaukee, The Toy Book‘s annual Specialty Toys & Gifts Issue focuses on new products and trends geared toward independent toy stores, hobby shops, card shops, and more.

READ NOW…

What’s New

Exclusive

Toy Association Perspectives: Big Support For Small Teams

June 7, 2026

3 m

Exclusive

New in Town: Schnerds are Here to Stay

June 7, 2026

3 m

Exclusive

WiT Stories: The Human Shelf: Why Connections Still Wins at Retail

June 6, 2026

3 m

Exclusive

Flashback: Hot Toys from 2016

June 6, 2026

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WobbleWorks Keeps Kids Moving

June 5, 2026

4 m

Exclusive

Five Little Monkeys’ Mission to Curate Community

June 5, 2026

5 m

Exclusive

The Design Shop: Bigshot Toyworks: From Concept to Collectible

June 5, 2026

4 m

Exclusive

Astra’s Insights: Community, Connection, and Education

June 5, 2026

3 m

Hasbro Moneymaxxes by Launching Monopoly Brainrot Billionaire

June 5, 2026

< 1

Exclusive

EXCLUSIVE: Luki Lab Expands Fall Lineup

June 5, 2026

Exclusive

From the Editor: Brewed for Specialty

June 5, 2026

3 m

Exclusive

The Toy Book’s Specialty Toys & Gifts Issue is Here!

June 5, 2026

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TOY NEWS

Alice in Wonderland Halloween Costumes

Look out for new Alice costumes this Halloween! Disguise will debut new Halloween wear based on Alice, The Mad Hatter, and the Red Queen from Tim Burton’s Alice in Wonderland.

March 11, 2010

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New Sesame Street Titles at Moving Picture Books

Six new Sesame Street titles are available for download to computers and mobile devices at Moving Picture Books. Each $1.99 story includes bonus educational material featuring Bob from the children’s show. The new titles (Elmo Loves You, Rise and Shine, The ABCs of Cookies, Grover’s 10 Terrific Ways to Help Our Wonderful World, What Makes Read more…

March 9, 2010

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TOY BOOK EXCLUSIVE: MGA Launches Specialty Toy Division

MGA Entertainment has announced plans to enter the world of specialty toy products with the launch of its own specialty division, MGA Entertainment Specialty. The company is currently hiring sales representation groups across the U.S. that will service specialty retailers at store level. MGA Entertainment Specialty will offer a vast assortment of unique toys and Read more…

March 9, 2010

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Video: New "Iron Man 2" Trailer

March 9, 2010

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Video: "Tron: Legacy" Trailer

March 9, 2010

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SNL Cast Members, Daryl Hannah Stop by Toy Fair

More pics of Toy Fair! (via Discovery Bay Games)

March 9, 2010

2 m

Harry Potter Park Will Open This Spring

Although Universal has not announced an exact date, the new Harry Potter theme park in Orlando, Fla., has been scheduled to open this spring. The Wizarding World of Harry Potter will include rides for thrill seekers, such as “Dragon Challenge,” and more family orientated attractions such as “Flight of the Hippograff.” The park will also Read more…

March 8, 2010

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ASTRA’s Marketplace & Academy Exhibit Space Sells Out

According to Kathleen McHugh, president of the American Specialty Toy Retailing Association (ASTRA), all available exhibit space for ASTRA’s Marketplace & Academy has sold out. “Every square inch of exhibit space is spoken for, and that means all the regular booths, all the half-booths we feature to help small start-ups bring their creative new specialty Read more…

March 8, 2010

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Celebs Take Home Buffalo Party Games at Oscars

At the 82nd Annual Academy Awards, held last night in Los Angeles, celebrities and Oscar nominees scored party games as part of a partnership between Buffalo Games and producer Suzanne DeLaurentiis, founder of The Cinema City International Film Festival. Stars that attended the Celebrity Gifting Suite at the show received swag bags, which included a Read more…

March 8, 2010

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Simon & Schuster to Publish Space Adventure Series

Simon & Schuster Books for Young Readers has announced that Tony DiTerlizzi, author and illustrator of The Spiderwick Chronicles, is writing a new middle-school series called The Search for WondLa. The first book in the series, also called The Search for WondLa, will be published on September 21, with a first printing of 300,000 copies.

March 5, 2010

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New Product: Hi-Tec Art

Hi-Tec Art Cube from Hi Tec Art on Vimeo. At Toy Fair, Hi-Tec Art showcased its stick-in LED tech toys. With the products, budding artists (or just regular folks) can create their own designs and masterpieces using colored LEDs and glowing Artwires, without a soldering iron. Users just stick the LEDs in the rubber power Read more…

March 5, 2010

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Madame Alexander Appointed as StinkyKids Manufacturer

Stone America Licensing has appointed Alexander Doll Company, the creator of Madame Alexander Dolls, as exclusive manufacturer for StinkyKids’ soft-bodied dolls. StinkyKids are a group of 10 diverse “little stinKers” who learn to make right choices through mistakes. The children live by the motto, “Always Be A Leader Of Good.” The property’s doll line launched Read more…

March 4, 2010

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PARTNERS & ALLIES

Latest Issue

The Specialty Toys & Gifts Issue

3 m

Toy Association Perspectives: Big Support For Small Teams

3 m

New in Town: Schnerds are Here to Stay

3 m

WiT Stories: The Human Shelf: Why Connections Still Wins at Retail

Read This Issue

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